7 Key Pros and Cons of Hiring a Copywriter

by Daniel Raymond · April 27, 2025

Having compelling, high-quality content isn’t a luxury—it’s a necessity. Whether you’re a seasoned business owner or a startup founder, the decision to hire a copywriter can significantly influence your brand’s visibility, trustworthiness, and customer engagement.

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But is it always the right move? In this deep dive from Jooble’s insights, we’ll unpack the benefits of hiring a copywriter, along with some of the potential challenges, helping you determine when and why it makes sense to invest in professional copywriting services.

What Does a Copywriter Do?

A copywriter is a content specialist whose main task is to craft compelling, persuasive, and informative pieces of content designed to resonate with a target audience. Their job isn’t just to write copy—it’s to help businesses convert visitors into customers, build trust, and enhance their digital presence through words. If you’re curious to learn more about the role in depth, this guide from Jooble on what a copywriter does breaks down the skills, responsibilities, and types of projects they typically handle. Whether you need product descriptions, blog posts, website content, or emails to grow your email list, a copywriter can also take your content marketing efforts to the next level by aligning your message with your marketing strategy.

Why Hire a Copywriter?

If you’re juggling multiple roles, it might be time to hire a professional. Below are the top reasons to hire a copywriter and why it can be a great investment for any business.

1. Save Time on Content Creation

Content creation is often a time-consuming task, especially for business owners wearing many hats. When you hire a copywriter, you free up valuable hours to focus on growth, operations, or sales. Letting a skilled writer handle your blogs, landing pages, or website copy allows you to finish your project faster while maintaining quality. It’s not just about speed—it’s about doing more with less time and effort.

2. Improve Content Quality and Structure

The benefits of hiring a copywriter include producing high-quality content that’s engaging, structured, and targeted. A professional copywriter understands how to craft clear, concise, and catchy messages that speak directly to your target market. They know how to eliminate unnecessary jargon and focus on your audience’s needs and wants, ensuring every line supports your business goals.

3. Optimize for SEO and Keywords

When you hire a copywriter, especially one well-versed in SEO, you gain an expert who understands search engine algorithms and keyword research. Optimizing your website content for ranking and conversion is a nuanced task. A copywriter can write with both the reader and search engine optimization in mind, ensuring your business gets noticed by potential customers who are actively searching for your product or service.

4. Reach Target Audiences More Effectively

A professional copywriter isn’t just a writer—they’re a strategist. They know how to build your brand voice, connect with your buyer persona, and deliver a consistent message across all platforms. Whether you’re launching a campaign or nurturing an email list, a good copywriter will help you resonate with prospective clients and drive results.

5. Boost Brand Consistency Across Platforms

One of the key benefits of hiring a copywriter is maintaining a strong, recognizable brand voice and messaging across all touchpoints. This is vital for building a strong brand that’s memorable and trustworthy. From social media to blogs to newsletters, the tone and quality of your content should remain uniform, and that’s something a skilled copywriter can guarantee.

Downsides of Hiring a Copywriter

While the benefits of hiring a copywriter are plenty, it’s essential to be aware of potential drawbacks. Making an informed choice means understanding both sides of the coin.

1. Additional Costs for Businesses

Hiring a freelance copywriter, full-time team member, or even using a copywriting service will require a financial investment. If your business is already operating on a tight budget, these salary costs might seem daunting. However, weighing the ROI, especially if you’re looking to rebrand or get started with a new website, could make it worthwhile. Platforms like Jooble, which focus on job market trends, often provide helpful salary comparisons and hiring advice to guide decision-making.

2. Risk of Brand Voice Misalignment

Not every copywriter will instinctively capture your brand’s unique tone. If not managed properly, this can lead to brand voice inconsistencies or a message that doesn’t resonate. That’s why it’s critical to brief your freelancer thoroughly, request samples, and review drafts carefully. Clear communication is the antidote to this potential pitfall.

3. Potential Delays Due to Revisions or Miscommunication

Another downside of hiring a copywriter to write your content is the possibility of timeline setbacks. Revision rounds, missed deadlines, or unclear instructions can delay launch dates or disrupt your marketing strategy. This is why working with an experienced, communicative copywriter is key to avoiding these hiccups.

When to Consider Hiring a Copywriter

There are certain situations where it’s particularly wise to consider hiring a copywriter, especially if you want to take action fast and build your brand long-term.

Limited Internal Writing Resources

If your team lacks skilled writers or if your in-house staff is overloaded, it might be time to employ outside help. A copywriter can also bring a fresh perspective, industry expertise, and a focus that your internal team might not have the bandwidth to provide.

Need for Regular, Optimized Content

Creating blog posts, newsletters, and other content consistently can be exhausting without the right help. A copywriter ensures your business stays active online and competitive in the search engine game through regular, SEO-friendly posts that convert.

Planning a Major Campaign or Website Overhaul

When you’re about to launch a campaign, rebrand, or develop a new website, having a copywriter on your team can be crucial. This is your chance to align every piece of copy with your overall vision and boost your chances of success, not just now, but for years to come.

Conclusion

There are many benefits to hiring a copywriter, from saving time to elevating your content marketing efforts and increasing your conversion rate. Whether you want to find a copywriter, hire a professional, or start working with a freelancer, make sure to choose someone who aligns with your industry, tone, and goals.

Jooble’s career insights are a great resource if you’re navigating hiring decisions or exploring a copywriting career yourself. For every business owner looking to get started or level up, knowing when and how to hire a copywriter can make all the difference.