How Much Content Should You Convert Into Videos to Maximize Engagement

People don’t want to read long blocks of text. Think about it – would you read an Instagram post that goes on forever and has no visuals? Your audience wants quick answers, fast entertainment, and content they can see and hear. With everyone’s attention spans being so short (and getting even shorter), videos are how you get someone’s focus and how you keep them interested.

If you’re creating blogs, guides, social media posts, or product pages, you might wonder if it all needs to be turned into video. It’s so much work, but if it’s worth it, you’d be willing to do it. But what if you just end up wasting your time and effort?

As fun and as effective as videos are, not every single piece of content needs to be a video. You need to pick the right ones and present them well to improve engagement and reach more people.

How do you pick? Read on and you’ll find out.

Why Video Content Drives Higher Engagement Than Just Text

Using a link video maker is one of the easiest ways to tap into how people actually consume content today. The reality is, videos grab attention way faster than plain text ever could. When they watch a video, viewers retain about 95% of the message. But if that same content were in the form of text, they’d retain only about 10%. That’s a huge difference.

Videos have another big advantage – creating a stronger emotional connection. When people see faces, hear voices, and feel the energy in a video, they connect to the message on a much deeper level. It’s not just the information that they care about. It’s the entire experience. And on top of that, most major platforms are pushing videos harder than anything else. It could be short clips, tutorials, or live streams; any video content is more likely to get boosted and seen by a bigger audience.

Of course, there’s also the SEO side of things. Pages with videos tend to keep visitors around longer, reduce bounce rates, and even rank higher in search results. All in all, videos are a massive advantage.

How to Decide What Percentage of Your Content Should Become Videos

If videos work so well, it makes sense to think that everything you’ve ever written needs to become a video. But that’s not the smartest move, and if you’re not strategic, you’ll end up wasting time and resources without seeing much in return.

You want to be smart about it and pick the content that has the best chance of connecting with your audience. Here’s how to figure it out.

1.   Analyze Your Audience’s Preferences

Before you start converting everything you ever posted, take a moment to look at what your audience actually likes. Check your website analytics, social media insights, and even your email open rates to spot trends. Are your followers clicking on videos more? Do certain topics get more comments or shares if they’re in video format?

If you aren’t sure – ask! Make a poll or a survey, and you’ll get direct feedback on what your audience wants to see more of. Then, once you know their preferences, you can see which pieces of content need to become videos.

2.   Evergreen Content Comes First

Evergreen content is the stuff that stays relevant for months or even years after you post it. This would be your how-to guides, FAQ pages, beginner tips, deep-dive resources, etc. These pieces already have a long shelf life, which means that any videos you create from them will keep paying off as time goes on.

3.   Find High-Converting Pages

Another smart thing to do is to find the content that’s already doing well. Use your analytics to spot blog posts or pages that are getting lots of traffic and shares because those are the clear winners and they deserve even more attention. If you turn them into videos, you can make them more successful.

A video that’s placed just right will keep visitors on your page longer, increase trust, and gently guide people toward taking action (buying something, signing up for a newsletter, exploring more content, etc.).

4.   Match the Type of Content to Platform

Think about where your videos will be posted because not every type of content fits every platform. Say you want to post something on Instagram or TikTok. A punchy video with quick tips or answers is the way to go. But if you’re posting on YouTube, then you’ll want something longer and more in-depth.

Conclusion

Videos are incredibly effective, but don’t go wild and film everything in sight. Be smart, pick the right pieces, and focus on the stuff that’s already doing well. Videos are going to be the perfect complement to your content, but that doesn’t mean they have to completely take over it. Some of your blog posts need to be just text, and that’s totally okay.

You want to have a buffet, so people can pick and choose what they like. That way, they won’t get bored with the same thing over and over.