Top 15 Online Form Builders in 2026: Features, Pros, Cons & Comparison

Online form builders help you collect information, leads, sign-ups, orders, applications, and feedback without having to design and code a custom front end and database flow from scratch. The best ones don’t just “capture fields”; they help you create a smooth experience, route answers intelligently, and send clean data into your CRM, spreadsheets, and marketing tools.

Table of Contents

The challenge is that “form builder” can mean very different things. Some teams need a simple, free tool for internal surveys. Others need dynamic, multi-step lead flows with conditional logic, scoring, and multiple outcomes, so visitors get a personalized path and you get higher-quality data. This guide breaks down the top 15 online form builders you can use in 2026, including a comparison table and practical pros/cons.

You’ll also find involve.me in the list as a modern no-code platform for interactive funnels, forms, quizzes, and calculators, especially useful when you want forms to convert, not just collect.

Comparison Table: Top 15 Online Form Builders (2026)

Tool Name	Best For	Platform(s) Supported	Standout Feature	Pricing	G2 or Capterra Rating
involve.me	Interactive lead generation funnels, quizzes, and calculators	Web	Multi-step funnels with outcomes	Free; paid from $29/mo	G2: 4.7/5
Google Forms	Simple, free forms + Sheets workflows	Web	Instant Sheets-native reporting	Free	Capterra: 4.68/5
Jotform	All-in-one forms with lots of templates	Web, iOS, Android	Huge template + app ecosystem	Free; paid from $39/mo	G2: 4.7/5
Feathery	Advanced logic + developer-friendly flows	Web	Highly flexible form UX	Free; paid is custom	G2: 4.7/5
Typeform	Conversational, high-completion forms	Web	One-question-at-a-time UX	Paid from $29/mo	G2: 4.5/5
Formless	AI-style “formless” conversations	Web	AI-led data collection	Paid from $59/mo	N/A
Fillout	Fast, modern builder with strong logic	Web	Great balance of UX + power	Free; paid from $15/mo	G2: 5.0/5
Zapier Interfaces	Forms tightly connected to automations	Web	Build forms + automate in Zapier	Free; paid from $19.99/mo	G2: 4.5/5 (Zapier)
Microsoft Forms	Microsoft 365-friendly, simple forms	Web	Best for M365 organizations	Contact vendor / often included	Capterra: 4.6/5
Zoho Forms	Zoho stack users + approvals/workflows	Web, iOS, Android	Strong value inside Zoho	Free; paid from $12/mo	Capterra: 4.5/5
QuestionScout	Low-cost forms/surveys with logic	Web	Affordable plans from $5	Paid from $5/mo	G2: 4.6/5
Paperform	Beautiful, brand-first forms & pages	Web	Design control for marketers	Paid from $29/mo	G2: 4.8/5
Formstack	Enterprise workflows + governance	Web	Workflow + compliance features	Paid from $83/mo	G2: 4.5/5 (Formstack)
Tally	Powerful “free-first” forms	Web	Unlimited free forms (fair use)	Free; Pro $29/mo	G2: 4.8/5
HubSpot Forms	Lead capture in HubSpot CRM	Web	Native CRM + marketing automation	Free to start	N/A

How to Choose an Online Form-Builder (The Shortlist Criteria)

A good online form builder should do three things well:

Create a clean experience
Capture accurate data
Move that data where it needs to go

1) Experience: Completion Rate Beats “More Questions”

If your form is part of marketing or sales, your goal isn’t “collect everything”, it’s collect what you need with minimal friction. Look for:

Multi-step flows (so it feels lighter)
Conditional logic (so irrelevant questions disappear)
Mobile-optimized layouts and fast loading
Custom endings or outcomes (so users feel guided, not dumped)

2) Data: Structure, Validation, and Routing Matter

The more dynamic your use case, the more you’ll care about:

Validation rules and input formatting
Hidden fields / UTM capture
Prefill, progressive profiling, or partial submissions
Routing logic (different teams/automations based on answers)

3) Operations: Integrations and Permissions

Teams usually hit limits in two places: integrations and governance.

Native integrations (CRM, email, Slack, Sheets, data warehouses)
Webhooks / API options
Role-based access, approvals, and audit trails (especially in an enterprise)
Compliance needs (GDPR, HIPAA options, SSO, etc., depending on vendor/plan)

The 15 Best Online Form Builders in 2026

1. involve.me

involve.me is built for teams who want forms to behave more like interactive experiences, multi-step funnels that can branch based on answers, and end with a tailored result. That makes it especially strong for lead qualification, product recommendation, signup flows, and calculators, where “one static form” is rarely the best UX.

Key Features & Use Cases

You can combine form fields with interactive elements (like quizzes and calculator-style inputs) to create journeys that feel personal. The outcome-driven approach is useful when you want to guide people to the right offer, segment, or next step, while capturing cleaner lead data.

Pros

Strong for multi-step funnels and personalized outcomes
Great fit for quizzes, calculators, and lead qualification flows
Designed for modern embeds and conversion-focused experiences

Cons

Overkill if you only need a basic internal form
As with most funnel tools, thoughtful structure takes planning
Some advanced needs may require higher-tier plans

Pricing

Free to start, with paid plans starting at $29/month (shown as a monthly price with annual billing on the pricing page).

Best for: Marketers and PLG teams who want interactive, multi-step forms that qualify and convert, not just collect.

2. Google Forms

Google Forms is the quickest path from “I need a form” to “I have responses in a spreadsheet.” If you live in Google Workspace, it’s hard to beat the speed and simplicity, especially for internal requests, event signups, lightweight surveys, and school/admin workflows.

Key Features & Use Cases

Its biggest advantage is the default connection to Google Sheets. You can keep processes simple: form → sheet → filters/charts → share. It’s also a common choice when collaborators need to edit a form quickly without learning a new tool.

Pros

Very fast to create and share
Sheets integration is effortless
Free and widely familiar

Cons

Limited design and branding control
Logic and experience customization are basic
Not ideal for conversion-focused marketing flows

Pricing

Free.

Best for: Teams that want a reliable, no-friction form tool inside Google Workspace.

3. Jotform

Jotform is a feature-rich, template-heavy platform that works across a wide range of use cases: registrations, payments, internal requests, approvals, and more. It’s popular with teams that want lots of building blocks without custom development.

Key Features & Use Cases

Where Jotform shines is breadth: templates, widgets, and add-ons that cover niche needs (e-signatures, payments, approvals, industry templates). It’s also often used when non-technical teams need to ship many forms across departments.

Pros

Extremely broad template and feature set
Strong for operational forms and payment collection
Good option for teams making many forms at scale

Cons

Can feel complex because there’s “so much” available
Brand/design polish can require extra effort
Advanced needs may push you into higher tiers

Pricing

Free plan available; entry paid plan commonly listed at $39/month (billed monthly).

Best for: Organizations that need a versatile, all-purpose forms platform with lots of ready-made components.

4. Feathery

Feathery is built for teams that want more control over form UX and logic than traditional builders typically allow. It’s often considered when you’re building forms that feel closer to an app flow (onboarding, applications, multi-step funnels) and you care about flexible layouts.

Key Features & Use Cases

Feathery is a strong fit when you have complex branching, want a modern experience, and may need to connect forms into your product workflows. If your forms are part of onboarding or qualification, that control can translate into better completion and cleaner routing.

Pros

Very flexible logic and user experience control
Great for product-style onboarding forms
Strong option for teams with technical input available

Cons

Maybe more than you need for simple marketing forms
Pricing for paid usage can be less “self-serve, predictable”
Best results often come with setup time and iteration

Pricing

Offers a free starting point; paid pricing is often custom depending on needs.

Best for: Product teams and growth teams building app-like form experiences with advanced logic.

5. Typeform

Typeform is known for beautiful, conversational forms that feel like a guided interview. It’s a strong pick when completion rate and brand feel matter, especially for surveys, lead capture, and customer research.

Key Features & Use Cases

The one-question-at-a-time approach often improves focus and reduces overwhelm. It’s also a common “marketing-friendly” option: easy to embed, easy to share, and polished by default.

Pros

Excellent respondent experience and visual polish
Great for surveys, research, and lead capture
Strong ecosystem and integrations

Cons

Costs can rise as your response needs grow
Some advanced capabilities sit behind higher plans
Not always the best value for operational form-heavy teams

Pricing

Paid plans shown from $29/month for Basic.

Best for: Teams prioritizing a premium, conversational form experience.

6. Formless

Formless positions itself as a “formless” AI conversation, useful when you want to collect information in a more open-ended, chat-style flow rather than a rigid field-by-field layout.

Key Features & Use Cases

This approach can be helpful for qualification, intake, or research scenarios where the best next question depends on context. If your goal is to reduce form fatigue and capture richer detail, conversational capture can outperform standard forms.

Pros

Conversation-first data collection can feel more natural
Useful for qualitative intake and qualification
Can reduce the need to design complex form paths manually

Cons

Not ideal for strict, structured data requirements
May require careful review/validation of collected data
Not as universally familiar as traditional forms

Pricing

Plans shown from $59/month.

Best for: Teams experimenting with AI-style intake and conversational qualification.

7. Fillout

Fillout has become a go-to for teams that want modern form UX plus advanced features, without the complexity or cost profile of some legacy platforms. It’s frequently chosen for intake forms, lead capture, onboarding, and workflows that require logic and polish.

Key Features & Use Cases

The value here is balance: you can move fast, keep forms looking good, and still use serious functionality (logic, customization, and practical integrations). For many teams, it’s “enough power” without feeling heavy.

Pros

Strong feature set for the price
Modern UX that works well for marketing and ops
Great option for teams that iterate quickly

Cons

Some enterprise governance needs may require alternatives
Advanced setups still need good information architecture
Smaller ecosystem than the oldest incumbents

Pricing

Free plan available; paid starts at $15/month.

Best for: Teams that want a modern, powerful form builder at a very competitive entry price.

8. Zapier Interfaces

Zapier Interfaces is best understood as “forms that live inside your automation layer.” If you already use Zapier, Interfaces can help you create simple front ends (including forms) that trigger workflows immediately, without stitching together extra tools.

Key Features & Use Cases

It’s practical for internal tools, lightweight intake, request routing, and workflows where the action matters more than the design. You can collect a request and instantly run Zaps that notify, create tickets, update CRM records, and more.

Pros

Excellent for automation-first workflows
Reduces tool sprawl if you already use Zapier
Fast to connect form submissions to actions

Cons

Less focused on brand-first form design
Best value depends on your Zapier usage level
Not a dedicated “form UX” product first

Pricing

Free plan shown; paid Zapier plans shown from $19.99/month (with annual-billing pricing displayed).

Best for: Ops and growth teams who want submissions to trigger workflows instantly.

9. Microsoft Forms

Microsoft Forms is a simple form tool that fits naturally into Microsoft 365 environments. It’s common for internal surveys, HR check-ins, quick feedback collection, and basic quizzes.

Key Features & Use Cases

If your organization already runs on Microsoft tooling, Forms is a low-friction default. Sharing inside Teams and working alongside Excel-based reporting is often the main reason it wins.

Pros

Easy for Microsoft-centric teams
Simple sharing and collaboration
Great for internal and lightweight workflows

Cons

Limited design and branding flexibility
Less suited for conversion-focused marketing flows
Advanced routing/logic needs may require other tools

Pricing

Free with a Microsoft account; also included in many Microsoft 365/Office 365 plans.

Best for: Organizations standardized on Microsoft 365 that need basic forms fast.

10. Zoho Forms

Zoho Forms is a strong value option, especially if you’re already using Zoho CRM or other Zoho apps. It supports more “business workflow” functionality than most basic form tools at an accessible price point.

Key Features & Use Cases

It’s typically used for lead capture synced to Zoho CRM, internal requests, approvals, and operational forms that need a dependable structure. If you’re building multiple flows across sales and operations, Zoho’s ecosystem can be a real advantage.

Pros

Strong fit inside the Zoho ecosystem
Solid features for operational forms and workflows
Competitive pricing for business use

Cons

Best experience usually assumes you use other Zoho tools
Design polish can be more limited than brand-first builders
Complex customer-facing journeys may require more specialized tools

Pricing

Free plan available; paid plans include Basic at $12/month.

Best for: Zoho users who want affordable, CRM-connected forms.

11. QuestionScout

QuestionScout is positioned as a budget-friendly tool that still covers the essentials: templates, logic, and collection flows. It’s often considered by small teams that want more than a free tool, but don’t want “enterprise pricing.”

Key Features & Use Cases

It’s a good fit for small-business lead capture, feedback, simple scoring/logic, and form workflows that need a bit more sophistication than basic builders.

Pros

Very accessible starting price
Practical feature set for small teams
Good option when you need “just enough” logic

Cons

Not the best pick for large enterprise governance needs
Design depth may not match premium design-first tools
Some advanced integrations may require workarounds

Pricing

Plans shown starting at $5/month.

Best for: Small teams that want an affordable upgrade from free forms.

12. Paperform

Paperform is great when branding and layout control matter. It’s often chosen by marketers and small teams who want forms that look like elegant landing pages, while still supporting logic, payments, and useful integrations.

Key Features & Use Cases

If you’re building client intake, service requests, registrations, or payment forms and you want a polished aesthetic, Paperform is a strong contender. It’s also useful when you want “form + page” in one place.

Pros

Strong design control and brand feel
Great for intake forms that double as landing pages
Useful for payments and scheduling-style flows

Cons

Can be pricier than “simple form” tools
Some workflows may need more native automation depth
Submission-based limits can matter at scale

Pricing

The lowest paid plan is shown at $29/month (Essentials).

Best for: Marketers and agencies who care about design and presentation.

13. Formstack

Formstack is built for organizations that treat forms as part of broader workflows: data collection, routing, approvals, and governance. It’s common in regulated industries and larger teams that need admin controls and process consistency.

Key Features & Use Cases

If you need workflow logic, role management, and “form operations” at scale, Formstack is a serious option. It tends to be selected when teams outgrow simpler builders and need a stronger compliance posture and admin features.

Pros

Strong for enterprise workflows and governance
Built for process-heavy use cases and routing
Good option for org-wide standardization

Cons

Higher starting cost than most modern SMB tools
Can feel heavy if you just need marketing forms
Set up and admin work is part of the deal

Pricing

Forms plan shown starts at $83/month.

Best for: Enterprise teams that need workflows, controls, and scale.

14. Tally

Tally is the standout “free-first” tool: it offers a surprising amount of power at $0, then adds team and brand controls in Pro. It’s often chosen by startups and indie teams that want strong capability without a typical SaaS paywall.

Key Features & Use Cases

You can build multi-page forms, add logic, and run real-world workflows, then upgrade when you need branding removal, custom domains, and team features. It’s a practical choice for teams that want to move fast and keep costs low.

Pros

Extremely generous free tier (within fair use)
Simple builder that still supports logic and multi-page flows
Great value for startups and small teams

Cons

Some enterprise governance needs won’t be covered
Deep customization may be less flexible than premium tools
Integrations may require external automation in some cases

Pricing

Free tier available; Pro is $29/month.

Best for: Budget-conscious teams that still want powerful forms.

15. HubSpot Forms

HubSpot Forms is ideal when your main goal is to capture leads directly into HubSpot CRM and trigger marketing automation. If you already run lifecycle, scoring, and nurture inside HubSpot, native forms keep everything clean.

Key Features & Use Cases

The core value is operational: submissions become CRM records, workflows can fire automatically, and reporting stays centralized. For many teams, that simplicity outweighs needing the most advanced standalone form features.

Pros

Best-in-class if your CRM is HubSpot
Clean handoff to automation and lifecycle workflows
Easy to manage for marketing teams

Cons

Not a standalone “form platform” in the same way as others
Advanced features depend on your HubSpot tier
Design flexibility varies by setup and theme approach

Pricing

HubSpot states you can get started with forms for free as part of Marketing Hub.

Best for: HubSpot users who want native lead capture into CRM and marketing automation.

Decision Guide: Which One Should You Pick?

If you want the fastest free option for simple collection, Google Forms is the default, especially when spreadsheets are the end destination. If you’re in Microsoft 365, Microsoft Forms is the equivalent of “good enough and already there.” If you’re building forms as part of real business workflows across departments, payments, approvals, and operational requests, Jotform is the broad, all-purpose choice, while Formstack fits teams that need stronger governance and workflow controls.

If you care most about user experience and completion, especially for surveys and customer research, Typeform remains a benchmark. If you want a modern, powerful builder with strong value, Fillout is hard to ignore. If you want the most capability for the lowest cost, Tally is a standout. And when your “form” is really a conversion journey, multi-step, personalized, outcome-driven, often with lead qualification, product recommendation, or calculators, involve.me is typically the better fit than traditional one-page form tools.