Top 5 Cold Email Software for Automated Growth
Cold email outreach is a proven strategy in the marketing world. It’s one of the best ways to generate leads, foster business relationships, and ultimately increase your revenue through customer or client conversion.
Managing this kind of outreach can be tedious, but luckily, there is a rapidly growing number of software tools available to help you out. With this kind of software, you can automate the process and revolutionize how your sales team spends their time and energy.
How Cold Email Automation Software Fuels Automated Growth
If you’re a business and you want to expand quickly, automation tools are the way to do it. You can embrace automation in a lot of different areas of your workflow, but one of the most obvious and most beneficial is outreach automation. You can let software take over the most boring and time-consuming aspects of cold email outreach: prospecting, follow-ups, email sequencing, and inbox rotation.
The advantages don’t stop there, though. Cold email software can also improve the chances that your emails will be seen by ensuring AI-driven email warm-up and keeping tabs on reputation management. These are features that make sure you don’t end up on spam lists and stay whitelisted for the highest priority inbox positioning.
Today’s advanced automation software also offers dynamic personalization, which ensures messages are customized to the recipient and keeps them from feeling like the robotic automated emails of the past.
By letting automation software handle those basic but necessary aspects of the process, you free up your business team. Without having to spend time sending email after email, they’ll be able to focus on making sure that the overall campaign messaging is sharp and handling deal closures.
Top 5 Cold Email Software for Automated Growth
There are a lot of options for cold email software out there, but be warned – not all software is created equal. If you want to help give your sales and marketing team a boost and grow your successful conversions, here are our best picks.
1. Instantly
Instantly has some of the highest user marks for ease of use, quality of support, and ease of setup. This is perfect if you want a jack-of-all-trades type of program that won’t take your team too long to learn. For a price tag starting at $30/month, you get features like:
- Unlimited email accounts
- Unlimited email warmup
- 1000 uploaded contacts
- 5000 emails monthly
- Chat support
This is great for a startup or small business, and if your company grows or already handles more contacts and emails than listed above, you can easily upgrade to a higher plan. This kind of flexibility is one of the reasons Instantly is in the top spot on our list.
2. Lemlist
Lemlist puts more of an emphasis on personalization features, allowing you to incorporate customized images, videos, and dynamic texts into emails. You get less bang for your buck in terms of bulk emailing, though there are still some basic additional features like email follow-ups.
Through Lemlist, you pay a base fee of $55/month for 200 emails and add more with paid credits as you need them. This is a good option if your business has ebbs and flows of growth, if you are scaling slowly and you only do email marketing campaign pushes every few months, or if relationship building is the most important feature to you.
3. Woodpecker
Woodpecker is another good choice for small teams. The interface is intuitive and the setup is easy, so you won’t have a steep learning curve. Woodpecker also has strong reply detection features that can help avoid unnecessary follow-ups sent to people who are already in contact with the sales team.
This is also one of the most affordable options on the list. There is a free trial that lets you try it out for a month, and if you want to sign up, you can start with 6000 emails per month and 2000 contacts for only $20/month.
4. Snov.io
Snov.io is software that combines email automation and lead generation tools. If you are starting from scratch and don’t have a pre-existing contact list or you want to put emphasis on prospecting, you may want to add this to your marketing arsenal.
The downside is that Snov.io’s email deliverability features aren’t quite as advanced as some of the competition, particularly Instantly.
The pricing for Snov.io starts at $30/month, and for that, you get 1000 credits you can use as you see fit between the features offered. (Each prospect and each email verification both cost one credit, just as an example.)
5. QuickMail
While some of the software on this list has been geared more toward startups and small businesses, QuickMail is here for the big players. The emphasis with QuickMail is on deliverability and features like email warm-up, inbox rotation, and automated follow-ups.
QuickMail also has multi-inbox sending capability, which means you can send your cold emails out from more than one inbox and reduce the risk of it being lost in the ether of the internet.
The QuickMail starting tier begins at $89/month, and you’re given 30,000 monthly emails and 10,000 prospects right out of the gate. The plans are still geared toward scaling up with you, with the most advanced one allowing up to 300,000 emails a month.
Conclusion
When it comes to picking out the right cold email automation software, the most important thing to consider is what your specific business needs.
Each tool on this list has features that you could potentially find valuable based on those needs, whether you want more emphasis on affordability, efficiency, or performance. If you want our top choice for a tool that gives you the best balance of all three areas, Instantly stands out.
No matter which software you go with, using a tool for automated growth will prove you’re serious about maximizing your cold email campaigns. You can look forward to streamlining outreach, improving deliverability, and driving your growth in the right direction.
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