Selzy Review: How to Pay Less with This New Email Service

There are many guides and inspiration for leading a business on the Internet. Anyone may learn how to work with email databases, reach clients, and draw their attention. Mentors say it is an easy way:

• Control your audience.
• Develop and promote business.
• Upsale.

However, when it comes to performing tasks, people see the prices of email platforms and realize that there must be people on your side handling it. Then, calculate the hours of work. 

Finally, many come to the question: is the profit worth the work? 

Indeed, it may take time before you get replies and clients. So, perhaps, other communication channels are more essential. Maybe it’s time to think about a more economical option. But do not hurry up to give up one email marketing!

In this article, we introduce you to Selzy — a modern email service.

This solution will allow you to create high-quality letters for your clients and save on costs.

What is Selzy?

Selzy is an email marketing platform for enterprises of all sizes. It helps to create and manage email campaigns. It has advanced analytics to track the feedback and job done, a convenient email builder, and the opportunity to automate actions. You can launch your first within 15 minutes and keep an eye on the responses.

If any issue occurs, there is a devoted team behind the service. You can reach them with your questions or even delegate the job to their Selzy agency.

What are the key features of Selzy?

Now, we will dive into tools and options deeper. What does help you to lead communication?

1. The email builder

An intuitive editor possesses drag-and-drop functionality. Without any technical knowledge, you may create letters. It is possible to use placeholders and variables there. Besides, you can add various content blocks, buttons, images, etc.

Key features of the builder:

• Pre-made templates: It is the saving for busy people. Although it is always advised to create your unique emails, templates are a handful. Get about 140 stylish templates (you can customize them)
• Personalization: Add personalized data with variables and placeholders. This move makes your letters look much more pleasant.
• Responsive design: Help people read your letters on their preferred devices: smartphones, tablets, and computers.
• Integration with other tools: If you have CRM, you can integrate it with your email. You can do the same with a lot of your other tools.

2. Automation

This feature allows you to set up a series of automatic emails. The so-called triggered emails go out from your mailbox based on certain subscriber actions. Thus, you can follow a simple and reasonable script while dealing with other duties.

Key automation features include:

• Automatic welcome emails: You have a new subscriber. Congratulations! Let them know you value their attention.
• Email series: Would you like to remind your reader of the products they added to their basket? Do you want to suggest some new products? Create automated email chains to do that!
• Retargeting: Send emails based on interaction with your previous campaigns.
• Automatic event-based notifications: Send trigger emails after a period of inactivity, purchase, or anything else.

Maintain constant contact with customers, not doing it all from scratch and by hand. Reduce time spent on other work.

3. Audience segmentation 

List segmentation in Selzy allows you to divide readers by over 70 criteria for grouping subscribers. They depend on actions, behavior, interests, or demographic characteristics. Send different messages to target groups for more personalized and effective email campaigns.

Key capabilities:

• Behavioral filters: Segment subscribers based on the previous emails you sent. Did they open, click, purchase, contact you afterward, or keep silent?
• Demographics: Basic information that can help you is the location, age, gender, or other characteristics.
• User activity: Create groups based on activity, for example, new subscribers or those who have not interacted with emails for a long time.
• Purchase history: Segment users based on their purchases. Thus, you can suggest something relevant and not out of the bushes.

Filter your subscribers! It will simplify the job, reduce the unsubscribe rate, and improve engagement.

4. Analytics

Straight to the point, everyone should know what difference they make. It is easy to find out with campaign success metrics.

Key analytics features:

• Opens and clicks tracking: Check how many people opened your emails and how many times they clicked the links.
• Conversions and sales: Integration with e-commerce allows you to track how many purchases or other desired actions were taken through your emails.
• Segment metrics analysis: Compare results across different groups of subscribers to see what content or offer works best for each group.
• Multimedia analytics: Analysis of interactions with videos, images, and other multimedia elements.
• A/B testing: Test different email variations. Determine which version brings the best results.

Use the feature to find out the best working points and improvements.

5. Integrations

Integrations with popular CRMs, CMSs, and services such as Shopify, WordPress, or Google Sheets take a load off your shoulders. If you have some other services, you may check if there is an opportunity for compatibility.  

It is easy to merge the systems you have already run the platforms and solutions. 

Selzy supports:

• CRM systems: 

HubSpot, Pipedrive, Zoho, and others. Do not lose your clients’ actual data and your interactions tracking. Keep a personalized approach to each contact.

• eCommerce platforms: 

Shopify, WooCommerce, Magento. This way, you can get information about buyers and interact with them. Send notifications about new orders, abandoned carts, discounts, or special offers.

• Social media integration: 

Fetch data from social media (Facebook, Instagram, others) to track email campaigns and advertising campaigns on these networks. Spend less and see what impact you have.

• Web Analytics Integration: Google Analytics. 

Learn everything about your website. Check out the effectiveness of email campaigns, measure traffic and conversions, and analyze user behavior on your website after receiving emails.

• Subscription Form: use convenient platforms such as Typeform or Google Forms. They are simple yet convenient for collecting new subscribers’ data.

Attract site visitors to the subscriber base. Embeed standard forms on the website or arrange various pop-ups (ensure they are convenient to users.) Then, get their emails to your list automatically.

• API for advanced customization:

For whatever purpose you have, use Selzy API to integrate its email marketing platform. Involve your programmers to handle the task. In case of necessity, the Selzy team is always there for you.

6. Email address validation

This feature is important. You may buy your database or prospect on your own. However, with email address validation, you will ensure the contacts from the data are active users. 

• Duplicate contacts: It removes duplicate or malformed contacts, so you will not spend your efforts and paid sendings on the wrong emails. 
• Filtering: The tool allows filtering contacts that might result in bounced emails. It is not possible to predict by looking at the email. 
• Non-existent recipients: Ensure the cleanliness and accuracy of your subscriber base and not worry about non-existent or temporary email boxes. 

It will keep your sender’s reputation high. Due to better email deliverability, you will not see your letters in spam.

6. Support team

The average response time is 5 minutes. You can get help or answers via Selzy’s live chat and email. A well-organized support center on the website includes frequently asked questions, detailed instructions, and video tutorials for various questions.

Besides, for companies or users who need additional help, Selzy offers a personal manager who provides individual consultations. However, support works 24/7, even on the free plan.

Selzy Agency

The platform offers educational materials such as webinars, courses, and tutorials to help its users. People learn and practice excellence this way. Still, for those who want to outsource the task to Selzy, it is possible with email marketing agency services. Their clients get professional campaign setup, monitoring, and optimization.

Selzy Agency helps you:

• Launch and manage effective email campaigns.
• Use analytics to improve results without stops.
• Provide message personalization and develop automated scripts to increase audience engagement.

Selzy Affiliate Program

Another offer is the Affiliate program. The Selzy affiliate program offers a simple and profitable way to monetize, especially if your audience is interested in email marketing. One may find all the materials on the website: articles, banners, logos, etc.

Selzy gives bloggers, content creators, and ordinary people earn commissions. By attracting customers to the platform, they get a 60% bonus from the first payment of a user attracted through your referral link.

Further commissions depend on the number of paid accounts one has attracted:

Up to 10 accounts: 30% from each customer purchase during the year.

If one attracts about 40+ accounts, one gets 50%.

The referral link is valid for a year, meaning you will still receive a commission even if the user registers a year after the transition.

Testimonials

Selzy users are happy with the platform and share their feedback and reviews on the Internet. They praise it for its simplicity and devotion to the customers.

They shared their positive feedback about Selzy, highlighting the platform’s user-friendly interface and impressive analytics. They appreciated the easy-to-understand overview dashboard, which presents key statistics like email opens, clicks, and unsubscribes. Additionally, they praised the quick and helpful customer support team for their prompt responses.

Pricing

Selzy offers several budget pricing options depending on your email marketing needs. You can choose to pay per contact or amount of emails sent. 

Here are the main details:

• Free plan: You can send up to 1500 emails per month for free to up to 100 contacts.
• Lite: from $4.5 per month
• Standard: from $6 per month.
• Enterprises: The exact cost depends on the need. Selzy team will be happy to discuss it with you and offer you a convenient price.

Selzy also offers additional features depending on the plan you choose. 

Wrapping up

Selzy is an email marketing service that provides simple and effective tools for creating, automating, and optimizing email campaigns. The platform helps businesses expand their customer base and increase sales thanks to convenient features.

Selzy boasts of its convenient prices, responsive support team, wide range of features, and quick start. You can automate all the processes and prepare templates. Integrate all the required tools into the email marketing platform to get all the required information by hand.

You can arrange conditions for triggered emails, send bulk sequences, etc. With the tool, you may perform analytics and set SMART goals for your future achievements. You may perform A/B testing when reaching your audience.  

Performance analysis: analytical tools are available for A/B testing, audience segmentation, and tracking campaign results.

You will be satisfied with the Selzy email marketing platform. It is completely worth its money and effort. Whether you want to promote your products, get new partners or clients, or work on new cooperations, you should do it with Selzy!