Mailchimp Pricing Plans & Costs Guide

Effective email marketing remains a cornerstone of customer engagement and revenue growth, especially for businesses looking to build lasting customer relationships. Mailchimp has evolved into a comprehensive marketing platform, trusted by over 11 million users globally. It combines powerful email automation, generative AI content tools, advanced segmentation, and deep e-commerce integrations to help businesses convert, create, and optimize their marketing efforts in real time.

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This guide provides a clear breakdown of Mailchimp’s updated pricing structure and plan features to help you select the right solution for your audience size and marketing ambitions.

How Much Does Mailchimp Cost?

Mailchimp’s marketing pricing structure is designed to accommodate businesses of varying sizes and needs, scaling based on both contact count and required features. The platform offers a free tier with essential functionality for businesses with smaller audiences. Paid plans are available at multiple price points, delivering progressively advanced features and capabilities that scale with contact list size. For this analysis, the baseline is set at a minimum of 500 contacts, and Mailchimp’s pricing tiers are structured as follows:

Free Plan: Designed for individuals and new businesses launching their first email campaigns. It provides core tools to create, send, and learn from emails for an audience of up to 500 contacts at no cost.
Essentials Plan ($13/month): Built for small teams that need to schedule content and run basic tests. This plan adds features like A/B testing, email scheduling, and the removal of Mailchimp branding from sent campaigns.
Standard Plan ($20/month): The recommended plan for businesses focused on driving sales and growth. It unlocks enhanced automations, advanced segmentation, dynamic content, and optimization tools to personalize the customer journey effectively.
Premium Plan ($350/month): Tailored for large or rapidly scaling marketing teams. It provides unlimited contacts and audiences, advanced user roles, phone support, and dedicated onboarding to manage complex, high-volume campaigns.

In addition to its email marketing platform, Mailchimp offers distinct pricing structures for its Mailchimp Websites and Transactional Emails products. These standalone services provide specialized solutions for web hosting and automated email delivery, each with its own tiered pricing models designed to accommodate different business needs.

If you also need a cost-effective productivity tool for managing your client projects, try AceProject software. AceProject provides flexible, scalable pricing plans with the distinct advantage of unlimited user access at no additional per-user cost.

Mailchimp Free Plan

This plan provides the essential foundation for launching your first email campaigns. It’s designed for individuals, freelancers, and new businesses to create and send emails, build a basic website, and start learning about their audience—all at no cost and with a manageable 500-contact limit to begin your marketing journey.

Included in Free:

500 Contacts: Manage an initial subscriber list of up to 500 contacts, ideal for new businesses or personal projects. This limit provides a practical starting point to build your audience and begin direct communication without investment.
1,000 Monthly Sends: Send a maximum of 1,000 emails per month, with a daily limit of 500. This volume supports consistent newsletter distribution and promotional messaging for a small, engaged audience starting their journey.
1 User Seat: Operate your account with a single user login, designed for solo entrepreneurs managing their marketing independently. This setup does not support team collaboration or role-based access permissions within the platform.
1 Audience: Maintain all contacts in one unified list, simplifying early-stage management. This structure does not allow for segmenting subscribers into different groups for targeted messaging or personalized campaign strategies.
Core Marketing Channels: Access basic builders for creating emails, landing pages, and pop-up forms. These tools allow you to launch simple campaigns and capture leads to start growing your digital presence effectively.
Basic Templates: Design campaigns using a curated but limited selection of pre-built email templates. These provide a starting point for professional-looking emails without requiring advanced design skills or custom coding.
Creative Assistant Tool: Automatically generate custom on-brand designs for your marketing materials. This AI helper creates matching assets for emails and social posts based on your initial inputs and brand colors.
300+ Integrations: Connect Mailchimp to hundreds of popular apps like Canva, Google Analytics, and Zapier. Sync data and extend functionality seamlessly without needing to leave your marketing dashboard for other tasks.
30-Day Email Support: Receive assistance via email during your first 30 days after signup. This initial help period aids new users in navigating platform setup and resolving basic operational questions.
Free Website Builder: Create and publish a simple website with unlimited pages and bandwidth. This includes a free domain, SSL security, and basic SEO tools to establish an online presence.

Mailchimp Essentials Plan ($13/month)

Designed for small teams that need reliable scheduling, A/B testing, and a polished brand presence, this plan adds collaborative tools and optimization features that streamline campaign workflows. It enables timely content delivery, basic and targeted audience segmentation, and simple automation to move businesses beyond foundational email marketing into repeatable, data-informed outreach.

Everything in Free plus:

3 User Seats: Collaborate with a small team of up to three users, assigning Owner or Admin roles. This allows for distributed task management while maintaining control over account settings and user permissions.
3 Audiences: Organize contacts into three separate audience lists for basic segmentation. Send more relevant content to different customer groups, such as new subscribers versus repeat purchasers.
Send Limit: 10x Contacts: Send emails up to ten times your total contact count each month. This higher volume supports more frequent communication and campaign testing as your marketing efforts scale.
A/B Testing: Compare two versions of a campaign element, like subject lines, to see which performs better. Use these data-driven insights to optimize your emails for higher open and click-through rates.
Remove Mailchimp Branding: Present a fully professional image by removing Mailchimp logos from campaigns and forms. Strengthen your own brand identity in all customer-facing communications and signup experiences.
Email Scheduling: Plan your outreach by composing emails and setting a future date and time for automatic sending. This ensures timely delivery for promotions and newsletters without manual intervention.
Customer Journey Builder: Utilize a visual interface to map multi-step communication flows. Create simple automated sequences, like a welcome series, that trigger based on subscriber actions or dates.
4-Step Automations: Build automated email sequences containing up to four steps or conditional actions. This enables basic nurturing workflows to engage contacts based on specific behaviors or time delays.
Dynamic Content: Personalize single email campaigns by showing different content blocks to various audience segments. Tailor messages without the need to create and send multiple separate campaigns.
24/7 Support: Access customer support via email and live chat at any time of day. Get timely help with technical issues or strategic questions to keep your marketing operations running smoothly.

Mailchimp Standard Plan ($20/month)

The best-value plan for driving sales through advanced personalization, optimization, and complex automation, enabling businesses to create highly targeted campaigns, harness AI-driven insights, and automate multi-step customer journeys. It delivers sophisticated segmentation, predictive analytics, A/B and multivariate testing, and customizable workflows to maximize engagement and revenue.

Everything in Essentials plus:

5 User Seats: Scale teamwork with five seats and four distinct permission roles (Owner, Admin, Author, Viewer). Control data access and task capabilities precisely to protect sensitive information while enabling collaboration.
5 Audiences: Manage up to five distinct audience lists for sophisticated contact organization. Create advanced segments based on detailed purchase history, engagement metrics, or custom behavioral criteria.
Send Limit: 12x Contacts: Utilize a sending capacity of twelve times your contact count monthly. This supports higher-frequency campaigns for promotions, detailed newsletters, and extensive automated lifecycle messaging.
200-Step Automations: Design intricate, branching automation workflows with up to 200 steps. Build sophisticated customer journeys with multiple entry points, conditional logic, and highly personalized communication paths.
Generative AI Features: Employ AI to generate creative copy, write subject lines, and optimize send times at no extra cost. These tools accelerate content creation and enhance campaign performance through intelligent suggestions.
Predictive Demographics: Leverage AI to glean insights like predicted age, gender, and customer location. Enhance targeting and personalization strategies even when subscribers haven’t explicitly provided this demographic data.
Custom-Coded Templates: Build and send fully custom, HTML-coded email templates for complete creative freedom. Design unique brand experiences that stand out in the inbox beyond the constraints of standard templates.
Custom Reports: Create tailored analytics dashboards focused on your specific business KPIs. Analyze performance with greater depth by building reports that track the exact metrics most important to your goals.
Multivariate Testing: Run advanced tests comparing multiple variables within a single campaign simultaneously. Optimize combinations of subject lines, content, and design elements to discover the highest-performing configuration.
Send Time Optimization: Automatically deliver emails when each contact is most likely to engage. This AI-driven feature personalizes send times to maximize open rates and overall campaign effectiveness.

Mailchimp Premium Plan ($350/month)

Designed for enterprises and fast-growing teams that require limitless scalability, enterprise-grade security, and premium, high-touch support. This plan enables unrestricted contact growth, finely grained permission structures, and dedicated account resources, including onboarding, migration assistance, priority troubleshooting, and analytics, to reliably manage complex, high-volume, global marketing operations.

Everything in Standard plus:

Unlimited Users: Add an unrestricted number of team members to your account as your organization grows. Scale your marketing operations seamlessly without being constrained by per-seat licensing costs or limits.
Unlimited Audiences: Create and manage a limitless number of distinct audience lists. This is essential for global brands, agencies, or businesses with highly segmented customer bases requiring precise, multi-tiered targeting.
Unlimited Contacts: Grow your email list without restriction under a custom agreement. This plan is engineered for enterprises and high-growth companies with massive, ever-expanding subscriber databases and lists.
Send Limit: 15x Contacts: Access the platform’s highest sending capacity at fifteen times your contact count. Support large-scale broadcast campaigns and high-frequency automation triggers for massive, global audience segments.
Phone & Priority Support: Receive top-tier assistance via dedicated phone lines and prioritized ticket handling. Ensure mission-critical issues are resolved with utmost urgency to maintain campaign velocity and system reliability.
Four Onboarding Sessions: Accelerate implementation with four personalized onboarding and strategy sessions. Work directly with a specialist to configure complex workflows, align on goals, and train your team effectively.
Premium Migration Services: Access expert, hands-on migration services (via sales) to transfer data from other platforms. Ensure a smooth, secure, and complete transition of your historical marketing data and assets.
18-Month Data Retention: Analyze long-term trends with extended data history for deeper insights. App and website engagement metrics are stored for 18 months, enabling robust year-over-year behavioral analysis.
Comparative Reporting: Perform in-depth analysis by comparing performance across campaigns, time periods, and audience segments. Easily identify winning strategies and measure incremental progress against historical benchmarks.
Advanced Role-Based Access: Implement granular security with five distinct user roles, including a Manager tier. Precisely control permissions for viewing, editing, approving, and managing sensitive customer data and financial settings.

Conclusion

Mailchimp provides a powerful, scalable pathway for email marketing, from the first campaign to enterprise-level automation. Its pricing structure ensures businesses can access the right tools for their audience size and sophistication, with particular strength in AI-driven content and e-commerce integrations. For companies invested in a seamless marketing and sales workflow, especially those using platforms like Shopify, Mailchimp’s deep connectivity makes it a formidable choice to personalize customer journeys and drive revenue.

When selecting a plan, carefully evaluate your need for advanced segmentation, automation complexity, and team collaboration. While the platform is robust, potential users should weigh factors like the cost scaling for large contact lists and the platform’s comprehensive, sometimes complex, feature set. To ensure a well-rounded evaluation that includes potential limitations, a detailed review of key drawbacks is essential. See our guide on the Top 10 Cons or Disadvantages of Using Mailchimp for this critical perspective.