Top 10 Best Survey Software for Better Decisions

If you’re looking for the best online survey tools, you’re in the right place. This blog will review the top 10 options available and focus on what makes each one stand out. 

Whether you need feedback for business decisions, academic research, or personal projects, we’ve provided a straightforward guide to picking the tool that fits your needs perfectly. Let’s dive in and find the right survey tool to gather the insights you’re after.

#1. SurveySparrow

SurveySparrow turns surveys into engaging conversations. It’s user-friendly, offering customizable templates and a mix of question types to suit your needs. Its standout feature is the conversational interface, which can boost completion rates. Plus, you get detailed analytics to understand and act on the feedback easily. It’s a great choice for anyone needing to gather insights quickly and effectively.

Standout features

  • Omnichannel Distribution allows you to share your surveys across multiple channels, including email, social media, and web links, ensuring you can reach your audience wherever they are.
  • Automation Tools: You can automate the survey distribution and follow-up process, saving time and ensuring consistent respondent engagement.
  • NPS Surveys: SurveySparrow supports NPS surveys, enabling businesses to measure customer loyalty and satisfaction over time with a standardized metric.
  • Multilingual Surveys: You can create surveys in multiple languages, making it easier to gather global insights without language barriers.
  • Conditional Logic Branching: This allows for dynamic surveys that adapt based on how respondents answer certain questions, leading to a more personalized survey experience.
  • Integration Capabilities: SurveySparrow can be integrated with popular tools like Salesforce, HubSpot, and Slack, allowing for seamless data flow between platforms and enhancing workflow efficiencies.

Read their User’s Guide to Online Survey Software.


SurveySparrow’s basic plan starts at $19 per month. The tool offers quarterly and yearly plans for teams.

#2. SurveyMonkey

SurveyMonkey is a premier choice for those seeking insights through surveys, thanks to its straightforward design, comprehensive toolkit, and reliability. It empowers users across the spectrum—from businesses to educators—to easily create, send, and analyze surveys. With SurveyMonkey, gathering meaningful data from any audience becomes hassle-free, making it an indispensable tool for informed decision-making.

Standout features

  • A/B Testing: SurveyMonkey allows users to conduct A/B testing within their surveys, enabling them to compare different versions of questions or the survey to determine which performs better in engagement and response rate.
  • Survey Templates and Benchmarking: With a vast library of expert-written survey templates and industry benchmarks, SurveyMonkey helps users craft surveys that adhere to best practices and compare their results against relevant norms.
  • Question Bank: The platform offers a question bank of certified, pre-written questions that can help users construct surveys more quickly while ensuring the questions are designed to elicit clear, unbiased responses.
  • Advanced Survey Logic: Beyond basic skip logic, SurveyMonkey supports advanced branching, question randomization, and quota management, making it possible to create highly personalized and sophisticated survey experiences.
  • Team Collaboration: SurveyMonkey supports collaborative features, allowing teams to collaborate on survey projects. Team members can share surveys, analyze results collectively, and manage permissions and roles within the platform.


SurveyMonkey offers individual, team, and enterprise plans. The standard team plan, suitable for small enterprises, is priced at $18 per monthly user.

#3. Typeform

Typeform is sought after for its unique approach to online surveys and forms, blending aesthetics with functionality to create engaging, user-friendly experiences. This platform stands out for its emphasis on design and ease of use. It is a favorite among businesses, designers, and educators who want to collect data through visually appealing and interactive surveys. 

Standout features

  • Intuitive Design: Typeform’s interface is highly intuitive, allowing for the creation of surveys that are not only visually appealing but also easy for respondents to navigate.
  • Customizable Templates: It offers a wide range of templates that can be customized to fit your brand’s look and feel, making your surveys feel more personal and professional.
  • Logic Jumps: This feature enables you to make surveys that adapt based on previous answers, offering a more tailored and relevant experience for each respondent.
  • Rich Media Support: You can incorporate images, videos, and GIFs into your surveys, making them more engaging and interactive than text-only questionnaires.


They offer a free plan with limited features, which you can use to learn the tool. The paid plans have four different pricing tiers, with the basic plan starting at $25 per month.

#4. Qualtrics

Qualtrics is a sophisticated survey tool highly regarded for its comprehensive features that cater to detailed research and data analysis needs. It’s a powerful platform businesses, academic institutions, and professionals use worldwide. 

Standout features 

  • Statistical Analysis and Reporting: It offers robust analysis tools, including statistical analysis, cross-tabulation, and trended data analysis, enabling users to explore the data they collect in depth.
  • Security and Compliance: Qualtrics is known for its strong commitment to data security and privacy, with comprehensive compliance certifications such as ISO 27001, GDPR, and HIPAA.
  • Experience Management (XM): Beyond surveys, Qualtrics offers an Experience Management platform that allows organizations to gather, analyze, and act on customer, employee, product, and brand experiences.
  • Customizable Dashboards: Users can create custom dashboards to visualize data in real-time, making it easier to share insights across teams and make informed decisions quickly.
  • Text and Sentiment Analysis: It features advanced text and sentiment analysis tools, enabling users to understand open-ended responses at scale.


For paid plans, you’ll need to contact and get a quote.

#5. Jotform

JotForm is a powerful online form builder that excels in versatility and ease of use. It caters to a wide array of needs, from simple surveys to complex registration forms. It’s particularly favored for its straightforward drag-and-drop interface, which allows users to create professional-looking forms quickly without any coding knowledge. 

Its capacity to handle diverse data collection tasks and robust analytics and integration capabilities make JotForm an indispensable tool for gathering insights, processing orders, and improving service delivery.

Standout features

  • Wide Range of Templates: JotForm offers a vast library of templates that are easily customized to suit various needs, saving time in form creation.
  • Advanced Form Fields: Besides standard text fields, JotForm supports advanced inputs like sliders, star ratings, and file uploads, allowing for versatile data collection.
  • Integration Options: It integrates with over 100 platforms, including payment processors like PayPal and Stripe, email marketing services like Mailchimp, and storage solutions like Google Drive, facilitating a seamless workflow.
  • Mobile Responsiveness: Forms created with JotForm are automatically optimized for mobile devices, ensuring a smooth experience for respondents on any device.
  • Payment Collection: JotForm stands out for its ability to collect payments directly through forms, making it ideal for registrations, orders, and donations without needing a separate e-commerce system.


Their pricing starts with the bronze plan at $34 per month when billed annually.

#6. QuestionPro

QuestionPro is a comprehensive online survey tool that offers a wide range of features designed to meet the diverse needs of its users, from businesses and academic researchers to nonprofit organizations. Its powerful analytics, extensive question types, and advanced survey customization options stand out, making it an ideal choice for conducting detailed market research, customer satisfaction studies, employee feedback surveys, and more. 

Standout features

  • Extensive Question Types: QuestionPro supports many questions, including multiple-choice, open-ended text, matrix tables, and more, allowing for versatile survey design.
  • Real-Time Reporting: Users can access real-time analytics and reporting tools, with options for data segmentation, cross-tabulation, and trend analysis, facilitating immediate insights from survey data.
  • Survey Templates: A rich library of pre-designed survey templates covering various topics and industries is available, which helps quickly set up surveys without starting from scratch.
  • Mobile Surveys and Offline Data Collection: QuestionPro facilitates data collection in any setting, even without an internet connection, through mobile optimization and an offline survey app.
  • Custom Branding: Users can customize surveys with their branding, including logos, colors, and themes, ensuring consistency with brand identity.
  • Audience Panel Services: QuestionPro offers access to a global panel of respondents, making it easier to reach specific demographics or target markets for your surveys


QuestionPro pricing starts at $99 per month. Contact them to get a quote for their team—and enterprise-level plans.

#7. Google Forms

Google Forms is a straightforward, efficient tool for creating surveys, quizzes, and forms. Known for its simplicity and integration with the Google ecosystem, it’s an excellent choice for educators, small businesses, and individuals. 

This survey tool allows users to quickly design and distribute surveys, offering a variety of question types and customizable themes. Responses are neatly organized in real-time, easily accessible through Google Sheets for further analysis. Its free access and user-friendly interface make it a go-to solution for anyone needing to collect data or feedback without complex features or analytics.

Standout features

  • User-Friendly Interface: Google Forms features a straightforward, intuitive interface that makes form creation quick and easy, even for beginners.
  • Free to Use: It’s available at no cost to users with a Google account, making it accessible to individuals, educators, and small businesses.
  • Real-Time Collaboration: Google’s real-time collaboration features allow multiple users to work on the same form simultaneously, which is great for teams.
  • Seamless Integration with Google Workspace: Responses can be automatically collected and organized in Google Sheets, allowing easy data analysis and collaboration.
  • Automatic Saving: Changes are saved automatically, reducing the risk of data loss during form creation.


Though the tool is free for all Google users, it has recently added a paid plan for businesses looking to maximize their survey platform. The pricing is $12 per user per month.

#8. Alchemer 

Alchemer, formerly SurveyGizmo, is a dynamic survey platform offering advanced features for professional data collection and analysis. It’s designed to cater to various needs, from simple feedback forms to complex research projects, making it ideal for businesses, researchers, and organizations seeking deep insights. 

Standout Features

  • Advanced Question Types: Alchemer supports a wide range of question types, including slider scales, ranking questions, and open-ended responses, allowing for the collection of nuanced feedback.
  • Customizable Survey Paths: With its sophisticated logic features, Alchemer enables the creation of highly personalized survey experiences. Respondents can be guided through different paths based on their answers, ensuring relevant questions are asked to the right people.
  • Robust Analytics and Reporting: Alchemer provides powerful analysis tools, including text analysis, cross-tabulation, and filtering, to help users analyze their data deeply and extract meaningful insights.
  • High Customization and Branding: Users can fully customize surveys to match their brand, including logos, colors, and even custom CSS and HTML, offering a seamless experience for respondents.
  • Security and Compliance: Alchemer takes data security seriously, offering features like SSL encryption, HIPAA compliance, and GDPR compliance to protect respondent privacy and ensure data integrity.
  • Panel Services: For users who need respondents, Alchemer offers panel services to access a wide range of demographics and target specific audiences for survey research.


The basic paid plan starts at $55/user/month.

#9. Zoho Survey

With Zoho Survey, users can easily design personalized surveys using a variety of question types, employ logic branching for tailored respondent experiences, and analyze results with detailed reports and analytics. The platform also boasts seamless integration with the Zoho ecosystem and other third-party applications, enhancing its utility for CRM, email marketing, and more. 

Standout features

  • Ease of Use: Zoho Survey offers a user-friendly interface that makes it easy to create surveys quickly, even for those without experience.
  • Integration with Zoho Suite: Being part of the Zoho ecosystem, it integrates seamlessly with other Zoho applications, such as Zoho CRM and Zoho Sheets, enhancing data management and analysis.
  • Mobile Optimization: Surveys are automatically optimized for mobile devices, ensuring a smooth experience for respondents on any device.
  • Real-Time Reporting and Analytics: Zoho Survey provides real-time insights with easy-to-understand reports and analytics to help users make informed decisions based on survey data.
  • Multi-Language Support: It allows for creating surveys in multiple languages, making it easier to reach a global audience and gather diverse insights.
  • Collaboration Features: Users can collaborate on survey projects with team members, sharing access and responsibilities for a more efficient workflow.


The basic paid plan starts at $25/month.

#10. ProProfs Survey Maker

ProProfs Survey offers business tools, including an online survey maker. It helps brands and businesses create customized feedback surveys using pre-designed themes. 

Standout features 

  • Automated Scoring and Analysis: For quizzes and assessments, ProProfs Survey Maker can automatically score responses and provide instant feedback to participants, making it ideal for educational purposes and training sessions.
  • Survey Piping: This feature allows you to use answers from one question in subsequent questions or the survey’s closing messages, offering a highly personalized survey experience that can increase engagement and response rates.
  • Anonymous Responses: The platform supports anonymous surveys, encouraging more honest feedback from respondents who may be hesitant to share openly.
  • Survey Pop-ups and Embeds: You can easily embed surveys on your website or create pop-up surveys to capture feedback without directing users away from your site, improving response rates and user experience.


The paid plan starts at $19.99 per month when billed monthly.


Daniel Raymond

Daniel Raymond, a project manager with over 20 years of experience, is the former CEO of a successful software company called Websystems. With a strong background in managing complex projects, he applied his expertise to develop and, innovative project management tools designed to streamline processes and improve productivity. Throughout his career, Daniel has consistently demonstrated a commitment to excellence and a passion for empowering teams to achieve their goals.

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