10 Best Website Content Optimization Tools to Work With

If you run a business or have a website, you might already know that having a well-designed website is not enough for success. One of the important steps for you to take is content optimization. By optimizing your content using effective methods, you can improve the website’s visibility in search engine results. High-quality, relevant content also keeps visitors engaged, encourages them to explore further, and increases conversions. 

There are lots of elements on a website that you should optimize. In this article, we’ll talk about ten tools for optimizing text, images, videos, and other aspects of your website content. Let’s jump right in and determine which platforms and programs suit you better. 

TinyPNG

When creating website content, one of the crucial steps is to optimize your images so the file size is not too big. There are services like TinyPNG that help you reduce the file size of PNG and JPEG images online without sacrificing quality. To learn more about image optimization, follow this link and see how to use an automatic photo editor to create pro-grade content. By optimizing pictures, you can improve your website’s loading speed and enhance SEO performance.

Text Optimizer

A good way to improve your rankings is to optimize your text with tools like Text Optimizer. With this program, you can easily write SEO-friendly text even if you don’t have extensive SEO knowledge.

It offers a free version for text analysis, but you need to purchase the Pro version to unlock such features as optimization and Excel file export. By the way, you can install the Google Chrome extension to streamline the process.  

Hemingway Editor

To optimize your text, you can also use Hemingway Editor. There are a couple of ways to use this tool. For starters, it suggests alternative words and highlights sentences that are too long and difficult to read. Hemingway Editor also analyzes the readability grade of your text. After the program identifies some parts that are too technical or advanced, you can quickly fix them and improve the quality of your content. Check out this guide on how to create attention-grabbing content to discover some useful tips. 

Hemingway Editor also helps you fix passive voice sentences – active voice is essential for optimization. If you get the Hemingway Editor Plus version, you can also make all the edits automatically with the help of AI. 

Hotjar

It’s important to analyze user behavior on a website as well. To do so, you can use Hotjar. There’s a standout tool you might like – heatmaps. For instance, click heatmaps show you where visitors click on the pages. The colors identify the number of clicks: red, yellow, blue, etc. For monitoring the activity, you can also use a scroll and move heatmap. 

Another way to visualize the behavior is to check out the engagement zones. It combines data from the other heatmaps and lets you easily detect the parts of the page that are most engaging. So, this analytics platform can give you an understanding of how the website visitor really interacts with the content.

Clearscope

If you’re a writer, marketer, or SEO strategist, you might like Clearscope as well. You can use it for keyword research, creating a data-backed brief, analyzing the current content optimization level, etc. It also suggests the best LSI keywords, content length, and readability and gives you real-time suggestions on related topics and keywords. 

It’s easy for anyone to use, whether you’re a beginner or an experienced writer. There are three pricing plans to choose from: Essentials, Business, and Enterprise. This platform doesn’t have a free version, though. 

Wistia

Wistia is a specialized video hosting platform designed primarily for businesses that want to leverage video content for marketing, training, and engagement purposes. Unlike traditional video-sharing platforms, Wistia has a suite of features tailored to enhance the professional presentation of videos, improve viewer analytics, and integrate seamlessly into marketing strategies.  

It provides you with detailed analytics. For example, the platform gives insights into viewer behavior, including how long people watch, which parts they replay, and where they drop off. In addition, you’ll find tools for creating calls to action within your videos. They allow you to direct viewers to specific actions, such as signing up for a newsletter or visiting a product page.

WriterZen

Another tool an SEO specialist might want to have up their sleeve is WriterZen. Here, you’ll find a bunch of useful features. Its Topic Discovery feature is perfect for finding interesting subjects to write about. When you enter a general keyword, WriterZen shows you a list of related topics that people are searching for. This helps you come up with fresh ideas that are relevant to your audience. 

There’s also a tool called Revenue Forecast. If you want to predict the sales you can possibly make by ranking higher for a specific keyword, use this feature. You might also like Keyword Planner – it helps you analyze keywords for search volume and competition. But you need to take into account that this platform doesn’t have a free version. 

Dashword

Dashword is a feature-rich program for content optimization. Whether you want to make content briefs, generate content with an AI assistant, or monitor your content performance, this software can help you get it done. It generates a comprehensive brief with topic outlines, SEO recommendations, and other essential details – all you need to do is simply answer a couple of questions. 

Unfortunately, you need to purchase a paid subscription to optimize your content with the use of this platform. There are two subscription plans: Startup for $99 per month and Business for $349 per month. Check out the lists of features and limitations to make sure you select the option that meets all your needs. 

Frase

Frase is also considered one of the best content optimization and AI writing tools. It’s powered by OpenAI’s GPT-3 model that helps you generate unique content in seconds. The good thing about its Article Writer tool is that it supports content creation in 20 languages: English, French, Italian, Spanish, German, Japanese, Korean, and other popular languages. There are also automatic editing tools that polish your text.  

In this program, you’ll also discover dozens of pre-built templates for your content. They include templates for product descriptions, meta descriptions, article drafts, how-tos, video ideas for YouTube, and even Instagram captions. 

You can reach their customer service through multiple channels. But they don’t have 24/7 customer support. 

Picreel

If you need a reliable tool for A/B testing, advanced targeting, and analytics, then you should try Picreel. This is an optimization tool designed to help businesses capture leads and increase their online engagement. Also, Picreel offers more than 100 ready-to-use popup templates that you can use for your own projects. However, many users complain the interface is rather confusing. 

Summary

These were 10 useful tools that can help you create content that ranks higher on search engines. As you can see, you can find software for improving anything, from images to popups. So, choose the programs you like the most and give them a try today.