Betting on White-Label: Explore Ready-Made Solutions

by Daniel Raymond · October 13, 2024

White label ad technology services offer exceptional added value and the opportunity to scale your business with little effort. Law firms, accounting firms, marketing firms, mailbox services, and many others are increasingly offering white-label business services to improve the customer experience and increase customer retention. Consider expanding your offering to include a white label ad exchange and other comprehensive in-house products with a variety of white-label business services.

Table of Contents

White label as a smart solution to save resources

Resources, costs, time, potential, and income are the main words that entrepreneurs use, and they need to put them together to create a complete formula for success. A white label helps to do this without unnecessary risk. This is a unique partnership model, when one party creates a product and sells it by subscription or license, and the other customizes it and sells/uses it further under its own brand. In essence, this is the integration of one company into another or modules of one service into another. And each participant benefits.

The developer has the opportunity to implement their product solution and gain a new audience and additional popularity without investing a lot of money in promotion and without being distracted by marketing. The buyer saves resources on production, can immediately launch the project, and quickly enter the market. There is no need to build anything from scratch, you can focus on the main business and receive additional profit from cooperation.

When the benefits were appreciated: from music to IT and beyond

The concept of white label was born in the music industry back in the 1950s. Then, US record companies began releasing blank vinyl records, on which sellers then applied their logo for further sale. But gradually the potential of the format has significantly expanded; it has captured IT, banking, and many other areas. And such cooperation can take any form. The format is suitable:

Companies that do not have the opportunity and resources to independently create a product from scratch;
For businesses that want to scale but are not ready to spend money on developing additional solutions;
Entrepreneurs who seek to improve their product by attracting new ready-made solutions;
Companies that want to first fully test the product, make sure there are no serious risks, and only then invest in development.
In a global sense, the white label scheme is relevant for both start-ups and large corporations that want to sell their goods and services without mandatory investments in technology development and building infrastructure from scratch. The main thing is to understand how exactly two companies can help each other and how to do this in the context of specific business processes.

How does a business come up with this idea?

Each area has its own specifics, and the position and goals of the business are also different, but general assumptions can be made:

The company does not have the necessary budget for marketing, but the product may well be of interest to potential partners;
There are both funds and time for marketing promotion, but the product’s potential is exhausted. In this case, a second wind is needed to find new points for growth and development;
The business strives to get ahead in the competitive race and enter new markets. Attracting a partner will open up additional opportunities and provide access to a new audience;
The company has developers and ready-made white-labeled AdTech platforms or any other solutions, but no one who could specifically deal with sales and marketing strategy. The collaboration with someone who can do this is quite logical and justified.

There are also external factors when the market itself and the target audience force the business to improve itself to meet the realities of the time. Then you need to quickly look for solutions that are already working and adapt.

Explore Attekmi as white-label services provider

White label with Attekmi is a guarantee:

Quick launch and cost optimization. Implementing and testing a ready-made product takes 2-5 times less time than developing and testing your solution. Take a look at the cases to see how it works. At the same time, the software provides you with branding capabilities: you can customize the appearance of QR/NFC tags, payment forms, and much more. This solution works for the business: time for transactions, accounting, and operational costs are reduced, and competitiveness and customer loyalty are increased.
Successful integration. Attekmi services can be easily integrated into any interface. Partners get access to a wide range of B2B solutions based on the most advanced technologies in the payment industry – from virtual cards to acquiring – which will take their business to the next level. It also attracts a new target audience for whom convenient and modern payment options are important.
Comprehensive support. A strong IT team is responsible for the flawless operation of the implemented payment services.

Conclusion

Incorporating white-label business services, such as a white-label ad exchange, allows companies to scale quickly, increase revenue, and diversify their offerings without the need for extensive in-house development. By carefully selecting reliable white-label providers like Attekmi, businesses can enhance customer experiences and improve profitability while maintaining brand consistency.