How to Create a Product Roadmap in Trello

Product managers are an integral part of the brains behind great innovations. They are responsible for coordinating cross-department teams, communicating high-level product strategy with stakeholders, and creating solutions to challenges. They are leaders, architects, and visionaries. To get the job done, product managers need to be highly organized, detail-oriented, and agile. One of the incredibly easy to use tools product managers can deploy to help them achieve success is Trello

This flexible project management application can be introduced at any phase of the product lifecycle. Its layout makes it a perfect place to create detailed product roadmaps. With Trello, project managers can visualize the short and long-term direction of a product, manage requests, communicate ideas, and prioritize backlogs. Depending on the task at hand, project managers can combine Trello with other tools to gain more control over product-related projects. For instance, it can be integrated with Bridge24 for Trello for advanced exporting and reporting.

What is a Product Roadmap? 

You’ve come up with a great product idea, set goals and targets, and communicated it to your team. But how do you turn a promising vision into a successful product? What route do you use to accomplish your objectives? Enter: the product roadmap.

Whether you are a large company developing several products, or a small business focusing on a single creation, a product roadmap is a must-have item. In simple words, a roadmap is the shared blueprint for your vision. It contains the steps and goals that will be needed to achieve your ambitions. This roadmap can be kept private or shared with the public for transparency purposes and to encourage end-users to share suggestions.

Setting Up a Trello Board for Your Product Roadmap

Step 1: Create a Board

Log in to your Trello account, navigate to ‘+’ in the header, and click the ‘Create Board’ option. You can name your board ‘Product Roadmap.’ This Board is where your lists and cards will be housed. Boards are like file folders as they store all information regarding a project. After creating it, you can invite your team to it, and they can edit and update its contents. 

Step 2: Create and Organize Lists 

A Trello board includes ‘To Do,’ ‘Doing,’ and ‘Done’ lists in its most basic form. Lists are like sub-folders, and they appear on the board horizontally. They divide the board into sections and can be used to represent subprojects, stages of the work, timelines, and much more. Since a product roadmap is quite complex, you need to break down the roadmap into phases using lists. 

You can have lists representing a status in the feature development lifecycle. E.g. ‘Ideas’, ‘Research and Design’ Future’, and ‘Done’, or divide the roadmap into timeframes, for example, ‘About this Roadmap’, ‘Near-Term’, ‘Medium-Term’, and ‘Long-Term’.

Step 3. Add Cards to Your Roadmap

After creating lists, you need to place cards inside them. Cards appear vertically one beneath another, and they can be used to represent tasks, checklists, documents, instructions, steps in the process, due dates, and much more. They can be moved from one list to another to indicate a change in the status of a given task.

If you chose to split your roadmap into timeframes, use the following process. In the ‘About this Roadmap’ list, you can add cards like ‘Disclaimer,’ ‘Contact Information,’ ‘How the Board Works,’ and any other general information. In the ‘How the Board Works’ card, explain the meaning of each status.

When adding cards, collaborate with team members and stakeholders to make sure you create cards relevant to your short, medium, and long-term objectives. Remember that you can further breakdown cards into checklists of to-do things.

Tips for Creating a Product Roadmap

1. Prioritize Work  – With so many things to be done, it’s hard to determine what tasks should take precedence over others. To make sure you are making strategically sound decisions, and prioritizing the right things, introduce a rating system to Trello. To do this, combine Trello with the airfocus integration. This Power-Up has a great scoring system that will help you work out which tasks to focus on first.  

2. Collect Feedback – To collect feedback concerning your product, consider making your roadmap public and enable comments and votes. The users’ input can give you insight into areas you are doing well and help you learn some pressing customer demands.

3. Label Items – To make your roadmap more readable and easy to navigate, use labels to color mark cards. Labeling will help you track items on your board faster by filtering. You can also have a card in the first list explaining the color tags used on the board.

4. Keep the Board Simple – If you put too much information on your Trello roadmap, you could easily get overwhelmed. Too many details will make it difficult for you to find what you want. Therefore, keep the number of lists small. 


Trello is a powerful and versatile tool that product managers can use to create and manage a product roadmap. At a glance, project managers can see what’s being worked on by which team or members, what’s pending, and what’s done. It’s simple on the surface, and you can use it to pursue your business’s strategic goals. If you would like to enhance Trello’s reporting and chart capabilities to gain better insights from your tool, combine it with Bridge24 for Trello.

Peter Kanai

Peter Kanai is a freelance writer with over seven years of experience writing for small business owners, B2B & B2C companies, business executives, and marketing agencies. He’s created informative blog posts, custom website content, and SEO articles for multiple businesses. He's worked with dozens of brilliant, hard-working entrepreneurs as a freelance writer.

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