
Asana is a powerful work management platform designed to bring all your work into one place, so teams can plan, track, and deliver projects faster with less friction. It connects people, processes, and AI in a single system, helping organizations align daily tasks with strategic goals. Trusted by 85% of Fortune 100 companies, including Amazon, Accenture, and Johnson & Johnson, Asana is built for clarity, accountability, and scale. Its AI-powered features streamline project setup, track progress automatically, and surface insights that help teams stay focused on what matters most.
With hundreds of integrations and templates tailored to real-world workflows, Asana adapts easily to how teams already work. In this article, weโll break down Asanaโs pricing plans, features, and limitations to help you decide which option offers the best value for your team. In case you need an advanced reporting and exporting platform that will boost Asanaโs capabilities, considerย Bridge24 for Asana, a tool designed to deliver deeper insights, customizable reports, and powerful data exportsโespecially useful for teams that need more control and visibility than Asanaโs native reporting provides.
How Much Does Asana Cost?
Asanaโs pricing structure is built to support teams at different stages of growth, with costs scaling based on the number of users and the level of functionality required. The platform offers a free plan for individuals and very small teams, while paid plans unlock advanced features such as AI assistance, automation, reporting, and portfolio management. Users can choose between monthly and annual billing, with annual plans offering savings of up to 18%. Asanaโs pricing tiers are structured as follows:
- Personal Plan (Free): Designed for individuals or one to two people managing personal tasks and simple projects. It includes unlimited tasks and projects, basic views, activity logs, mobile apps, and access to over 100 integrations at no cost.
- Starter Plan ($10.99 per user/month billed annually or $13.99 billed monthly): Built for growing teams that need better visibility and control over project timelines. This plan introduces Asana AI, timeline and Gantt views, workflow automation, dashboards, advanced search, custom fields, forms, and unlimited automations.
- Advanced Plan ($24.99 per user/month billed annually or $30.99 billed monthly): Ideal for organizations managing multiple projects and goals across departments. It adds goal tracking, unlimited portfolios, workload management, advanced integrations, approvals, proofing, native time tracking, and enhanced security controls.
- Enterprise Plan (Contact sales): Designed for large organizations coordinating complex work at scale. It includes resource management, SAML and SCIM provisioning, advanced admin controls, custom branding, workflow bundles, and 24/7 support.
- Enterprise+ Plan (Contact sales): Built for companies with strict compliance and data governance requirements. It offers audit logs, SIEM and data loss prevention integrations, data residency options, enterprise key management, HIPAA compliance eligibility, and advanced workspace controls.
If Asanaโs pricing exceeds your budget, consider AceProject as an alternative. Unlike Asana and other project management tools, AceProject doesn’t charge per user, which significantly reduces costs for growing teams. Explore its pricing and features to see if it offers better value for your organization.
Asana Personal Plan (Free)
The Asana Personal plan is designed for individuals or very small teams who want a structured way to manage tasks without paying for advanced features. It focuses on core productivity essentialsโtask tracking, basic collaboration, and simple viewsโmaking it ideal for freelancers, solo professionals, or anyone organizing personal projects before moving to a paid plan.
Included in Personal:
- 2 Users: Supports up to two users, allowing light collaboration without introducing team-level permissions or administrative controls. This setup works best for solo users or pairs who need shared visibility without complex access management.
- Unlimited Tasks: Create and manage an unlimited number of tasks to track responsibilities, deadlines, and progress. Tasks clearly show ownership and due dates, helping users stay organized without worrying about hitting usage limits.
- Unlimited Projects: Organize tasks into unlimited projects to separate different workstreams, goals, or personal initiatives. This flexibility helps maintain clarity even when managing multiple unrelated efforts simultaneously.
- Unlimited Messages: Communicate freely within tasks and projects using comments and updates. Unlimited messaging ensures collaboration and context remain centralized without forcing conversations into external communication tools.
- Activity Logs: Automatically records task updates, changes, and actions. Activity logs provide visibility into whatโs happening and when, which helps users track progress and review changes over time.
- Unlimited Storage (100MB per file): Attach files to tasks and projects without overall storage caps. The 100MB per-file limit supports common documents and media while keeping storage usage practical for personal workloads.
- List, Board, and Calendar Views: View work in multiple formats to match different planning styles. Lists support detailed task management, boards offer visual workflow tracking, and calendars help users manage deadlines more effectively.
- Basic Search Filters: Locate tasks using simple filters like completion status or due dates. While limited compared to paid plans, these filters are sufficient for navigating smaller task sets efficiently.
- Status Updates: Share brief progress updates to summarize work status. Status updates help maintain clarity without requiring detailed reports or dashboards.
- iOS and Android Mobile Apps: Manage tasks from anywhere using Asanaโs mobile apps. This ensures work stays accessible and up to date even when away from a desktop.
- Time Tracking via Integrations: Connect third-party time-tracking tools to log work hours. While native time tracking isnโt included, integrations allow basic time visibility when needed.
- 100+ Free Integrations: Connect Asana with popular tools like Google Drive and Slack. These 100+ free integrations help centralize work without additional software costs.
Asana Starter ($10.99 per user per month)
The Asana Starter plan is designed for growing teams that need more control, visibility, and automation to manage projects effectively. It introduces AI-powered assistance, advanced planning views, and workflow automation, making it ideal for teams moving beyond basic task tracking and into structured, deadline-driven collaboration without enterprise-level complexity.
Everything in Personal plus:
- Asana AI: Asana AI helps teams work faster by assisting with task creation, summaries, and updates using contextual project data. It reduces manual input, improves clarity, and supports better decision-making by surfacing relevant insights directly within ongoing work.
- AI Studio: AI Studio allows teams to design custom AI-powered workflows that automate repetitive actions. With additional credits available for purchase, teams can scale intelligent automation as processes become more complex and workloads increase.
- No User Seat Limits: Remove restrictions on the number of users in your workspace. This flexibility allows teams to onboard new members easily without worrying about artificial caps, making the plan cost-efficient as collaboration expands.
- Timeline and Gantt Views: Timeline offers a simplified scheduling view, while Gantt provides advanced project visualization with task hierarchy and dependencies. Together, these views help teams plan work accurately, manage deadlines, and understand how tasks impact overall delivery.
- Workflow Builder: The no-code workflow builder enables teams to automate routine processes such as status updates, assignments, and notifications. This reduces manual effort, minimizes errors, and ensures work progresses consistently across projects.
- Project Dashboards: Dashboards consolidate project data into real-time visual reports. Teams can track progress, identify bottlenecks, and monitor performance without exporting data or relying on external reporting tools.
- Universal Reporting: Generate reports across projects and teams to gain visibility into delivery trends and outcomes. Universal reporting helps managers evaluate performance and make informed decisions using live workspace data.
- Advanced Search: Locate tasks quickly using detailed filters like assignee, project, due date, or custom field values. Advanced search saves time and improves navigation in larger, more active workspaces.
- Custom Fields: Add structured data such as priority, budget, or approval status to tasks. Custom fields allow teams to track information specific to their workflows and generate more meaningful reports.
- Forms: Create customizable forms to collect requests and information that feed directly into Asana projects. Forms standardize intake processes and reduce back-and-forth communication between teams.
- Unlimited Automations: Run automation rules without monthly limits. This supports complex workflows at scale and ensures automation remains reliable as team activity increases.
- Start Dates and Times: Define when tasks should begin, not just when they are due. Start dates improve scheduling accuracy and help teams plan work more realistically.
- Custom Project Templates: Save reusable project templates to standardize workflows. Templates reduce setup time and ensure consistency across recurring projects or initiatives.
- Admin Console: Manage users, permissions, and workspace settings from a centralized dashboard. The admin console simplifies oversight as teams grow.
- Private Teams and Projects: Restrict access to sensitive work by limiting visibility to approved members. This ensures confidentiality while maintaining structured collaboration.
- Unlimited Free Guests: Invite external collaborators without additional per-user costs. This is ideal for working with clients, vendors, or contractors securely.
Asana Advanced ($24.99 per user per month)
The Asana Advanced plan is built for organizations managing multiple projects, programs, or departments simultaneously. It adds portfolio management, goal tracking, workload visibility, and advanced integrations, helping leadership connect execution to strategy while maintaining control over capacity, approvals, and performance across teams.
Everything in Starter plus:
- Goals: Goals link everyday tasks and projects to measurable company objectives. This feature provides visibility into progress on strategic initiatives and ensures teams stay aligned with broader organizational priorities.
- Unlimited Portfolios: Portfolios group multiple projects into a single, high-level view. They help leaders monitor progress, timelines, and risks across related initiatives without diving into individual project details.
- Portfolio Workload: View workload across projects within a portfolio to understand team capacity. This helps managers prevent burnout, balance assignments, and allocate resources more effectively.
- Advanced Integrations: Integrate Asana with enterprise analytics and CRM tools such as Salesforce, Tableau, and Power BI. These integrations support deeper reporting and cross-platform visibility.
- Forms Branching and Customization: Build dynamic forms that change questions based on user responses. This ensures teams collect accurate, relevant information while improving request quality and intake efficiency.
- Approvals: Create structured approval workflows to review and authorize work before it progresses. Approvals add accountability and reduce errors in high-impact or regulated processes.
- Proofing: Review and comment on creative assets directly within tasks. Proofing centralizes feedback, shortens review cycles, and eliminates scattered conversations across tools.
- Lock Custom Fields: Prevent unauthorized edits to critical data fields. Locking fields protects reporting accuracy and ensures key metrics remain consistent across projects.
- Native Time Tracking: Track time spent on tasks directly inside Asana. Native time tracking provides insight into effort distribution, bottlenecks, and productivity without third-party tools.
- Scaled Security: Adds stronger security controls suitable for larger teams and cross-functional collaboration. Scaled security supports safer data handling as organizational complexity increases.
Asana Enterprise (Contact Asana)
The Asana Enterprise plan is built for large organizations coordinating complex, cross-department work at scale. It focuses on governance, security, administrative control, and operational consistency while still supporting automation and collaboration. This plan is best suited for enterprises that require structured oversight, centralized management, and reliable performance across thousands of users.
Everything in Advanced plus:
- Workflow Bundles: Deploy standardized workflow templates across teams and departments to ensure consistent execution. Workflow bundles reduce setup time, improve process adoption, and help large organizations maintain operational alignment while scaling work across multiple business units.
- Resource Management: Plan and allocate people, time, and capacity across projects and portfolios. Resource management helps leaders prevent overloading teams, forecast staffing needs more accurately, and ensure critical initiatives are properly resourced.
- SAML: Enable secure single sign-on using enterprise identity providers. SAML simplifies access management, strengthens security, and ensures employees authenticate using existing corporate credentials rather than separate platform logins.
- SCIM (Expedited User Setup): Automate user provisioning and deprovisioning through SCIM. This ensures access stays aligned with employee status changes, reducing manual admin work and minimizing security risks from outdated user accounts.
- Service Accounts: Create non-human accounts for integrations and automated workflows. Service accounts allow systems and processes to operate independently of individual users, improving reliability and maintaining automation continuity during staff changes.
- Guest Invite Permissions: Control who can invite external collaborators into projects. This feature strengthens security by preventing unauthorized guest access while still allowing structured collaboration with vendors, clients, or partners.
- Mobile App Controls: Manage and restrict mobile app usage across the organization. Admins can enforce security policies to protect company data when accessed from employee-owned or remote mobile devices.
- Admin Announcements: Send important updates, policy changes, or operational messages directly within Asana. Admin announcements ensure critical information reaches users inside the platform where work actually happens.
- Project Admin Controls: Apply governance rules at the project level to standardize permissions, workflows, and settings. These controls help maintain consistency while reducing the risk of misconfigured or non-compliant projects.
- Team Membership Admin Controls: Centrally manage who can join teams and how memberships are approved. This improves visibility, reduces sprawl, and ensures teams remain aligned with organizational structure.
- Custom Branding: Apply your companyโs branding across the Asana interface. Custom branding reinforces professionalism and consistency while helping employees clearly identify official internal workspaces.
- 24/7 Support: Access round-the-clock support for critical issues. Enterprise support ensures faster response times and expert assistance when workflows are business-critical or time-sensitive.
Asana Enterprise+ (Contact Asana)
Asana Enterprise+ is designed for organizations operating in highly regulated industries with strict compliance, security, and data governance requirements. It extends the Enterprise plan with advanced auditability, security integrations, and data controls. This plan is best suited for healthcare, finance, government, and compliance-heavy environments.
Included in Enterprise+ (Everything in Enterprise, plus):
- Audit Log API: Access detailed activity logs programmatically for compliance monitoring and internal audits. The Audit Log API enables organizations to track user actions, configuration changes, and security events with full transparency.
- SIEM Integration Support: Integrate Asana activity data with Security Information and Event Management systems. This allows security teams to monitor threats centrally and correlate Asana events with broader organizational security signals.
- Data Loss Prevention Integration Support: Connect Asana with DLP tools to prevent sensitive information from being shared or exposed improperly. This helps organizations enforce data protection policies and reduce compliance risks.
- eDiscovery Integration Support: Support legal and compliance investigations by enabling structured data discovery. eDiscovery integrations allow organizations to collect, preserve, and review Asana data efficiently during audits or legal proceedings.
- Archiving Integration Support: Retain and manage historical project data according to regulatory or internal retention requirements. Archiving integrations ensure data remains accessible when needed while reducing clutter in active workspaces.
- Managed Workspaces: Centrally govern multiple Asana workspaces under unified administrative control. Managed workspaces simplify oversight for large organizations operating across regions, departments, or subsidiaries.
- Data Residency Options: Store data in approved geographic regions to meet regulatory requirements. Data residency controls help organizations comply with local laws governing where information must physically reside.
- Enterprise Key Management: Maintain direct control over encryption keys used to protect Asana data. This provides an additional layer of security and ensures organizations retain ownership of their encryption infrastructure.
- HIPAA Compliance (Eligible Accounts): Support healthcare-related workflows where HIPAA compliance is required. This enables regulated organizations to use Asana for sensitive operational processes while meeting legal standards.
- Trusted Guest Domains: Restrict guest access to pre-approved email domains only. This prevents unauthorized external access while still enabling collaboration with verified partners or vendors.
- App Management: Control which third-party applications can connect to Asana. App management reduces security risks by limiting integrations to approved tools that meet organizational compliance standards.
AI Studio (Design AI Workflows)
AI Studio allows teams to design and deploy AI-powered workflows that automate routine work across critical business use cases. It enables Asanaโs AI to operate with full context, reducing manual effort while improving consistency and speed across projects and departments. Available on: Starter, Advanced, Enterprise, and Enterprise+ plans.
Asana Add-Ons
Asana add-ons extend the platform beyond core work management, allowing organizations to layer in advanced AI automation, financial visibility, and governance controls as needs grow. These add-ons are designed to integrate directly into existing workflows, helping teams scale efficiency, maintain compliance, and retain control without switching tools or upgrading entire plans unnecessarily.
Timesheets and Budgets Add-On
The Timesheets and Budgets add-on provides real-time financial and effort visibility, helping teams make informed decisions about cost, capacity, and project performance. Itโs especially valuable for organizations managing billable work, internal budgets, or resource-heavy initiatives. Available on: Starter, Advanced, Enterprise, and Enterprise+ plans.
Key capabilities:
- Timesheet Tracking: Capture accurate time data across tasks and projects, giving teams reliable insight into effort allocation, productivity trends, and potential bottlenecks without relying on external tools.
- Budget Tracking: Monitor planned versus actual spend in real time to identify overruns early. Budget tracking improves financial control and supports better forecasting and project health assessment.
- Flexible Rate Cards: Apply different billing or cost rates by role, team, or individual. This flexibility supports more accurate cost modeling, profitability analysis, and resource planning across diverse projects.
Compliance Management Add-On
The Compliance Management add-on equips legal, IT, and security teams with tools to manage regulatory requirements and reduce organizational risk. It focuses on auditability, data control, and policy enforcement for regulated environments. Available on: Enterprise and Enterprise+ plans.
Key capabilities:
- Detailed Audit Logs: Track user activity and system changes with comprehensive audit trails, supporting internal reviews, regulatory audits, and incident investigations.
- Network-Level Security Enforcement: Apply security policies at the network level to control access and protect sensitive data, reducing exposure to unauthorized activity.
- Data Preservation and Export: Preserve, retain, and export data as required for legal or compliance purposes, ensuring readiness for audits, investigations, or regulatory requests.
Permissions Management Add-On
The Permissions Management add-on centralizes access control across users, apps, devices, and guests, giving administrators precise control over how information is shared and accessed within Asana. Available on: Enterprise and Enterprise+ plans
Key capabilities:
- Role-Based Access Control: Define roles that align with your organizational structure, ensuring users only have access appropriate to their responsibilities.
- App, Guest, and Device Control: Manage third-party app usage, guest access, and mobile permissions from a single interface, reducing security gaps and administrative complexity.
- Content-Sharing Policy Enforcement: Enforce strict sharing rules to prevent unauthorized data exposure while still enabling secure collaboration across teams and external partners.
Alternatives to Asana
While Asana is a popular project management software, itโs not the only option available. Some alternatives to Asana include Trello, Basecamp, and Monday.com. Each of these software options has its own set of features and pricing plans, so itโs important to compare them and choose the one that best fits your teamโs needs. See our Top 10 PM Software to compare. For a deeper look, read our article โThe Pros and Cons of Using Asana Softwareโ to help you decide whether Asana fits your teamโs needs.
Video from Paul Minors
Conclusion
Asana offers a flexible pricing structure that scales from personal task management to enterprise-grade work coordination. Its tiered plans unlock increasing levels of automation, AI assistance, reporting, and governance, allowing teams to adopt only what they need as complexity grows. For organizations focused on alignment, visibility, and execution at scale, Asana delivers a strong balance of structure and adaptability.
Choosing the right plan depends on team size, workflow complexity, and oversight requirements. While higher tiers add powerful features, costs can rise quickly as user counts grow. To make a well-informed decision, itโs worth reviewing real-world limitations alongside strengthsโand exploring complementary tools like Bridge24 for advanced reporting before committing long-term.
Suggested articles:
- Asana Project Management: Revolutionizing Collaboration
- Top 10 Advantages of Using Asana
- Asana Reporting Guide: Dashboards & Charts & Graphs
Daniel Raymond, a project manager with over 20 years of experience, is the former CEO of a successful software company called Websystems. With a strong background in managing complex projects, he applied his expertise to develop AceProject.com and Bridge24.com, innovative project management tools designed to streamline processes and improve productivity. Throughout his career, Daniel has consistently demonstrated a commitment to excellence and a passion for empowering teams to achieve their goals.