Free House of Quality Templates (Excel, PDF, PowerPoint)

The house of quality is a product development process guided by the customer’s needs. It integrates customer needs into a plan and prioritizes product development based on what is essential to the customer.

House of Quality vs QFD: The product development team uses the house of quality in the initial stage, whereas the Quality Function Deployment (QFD) is an organization’s approach to transforming customer requirements into product specifications.

Why do you need a House of Quality?

The reasons below explain why businesses need a House of Quality.

Guides decisions on product design: Customer needs can be everywhere, and product development can quickly become complex if needs are not identified. The House of Quality helps understand the features necessary and facilitates the customer to buy the product. It also enables the product developers to create an executable and logical structure for the development process. 

Increases customer satisfaction: A House of Quality aims to understand the customers, and a template will help determine the customers’ needs and wants. It will also help focus on features needed for the target audience. This will help you create a product that meets expectations and increases customer satisfaction.

An efficient process: A template makes it easier for customers to identify the most critical areas. This helps efficiently allocate resources, including machines, humans, construction materials, computers, and disposable materials, to the regions identified for efficient and quicker development.

Why is HOQ essential to understand? 

While the HOQ diagram is simple, it’s essential to understand the interrelationships and correlations between the rooms.

Powerful tool: The power of the House of Quality is in customer inputs, team members’ collaboration, and understanding how to convert the whats to hows.

Correlation: Two rooms require you to correlate and understand relationships. You must understand how and what to do and the relevancy of ratings.

Requirements delivery: One thing is process design, or meeting customer needs; another is the ability to produce and deliver that service. Coordination is essential for the organization to understand how to make design tangible.

House of Quality Templates in Excel Format

  1. Free House of Quality template and guide
  2. Guidelines for using the House of Quality
  3. QFD Templates Download
  4. House of Quality Template – PowerPoint

House of Quality Template PowerPoint

  1. House of Quality Template – PowerPoint

House of Quality Template PDF

  1. House of Quality Template – PDF

House of Quality Template Tools

Creately: Use this Creately visual framework template to understand ratings and customer needs and develop products.


LucidChart: With this Lucidchart intuitive template, collaborate and work visually while building mockups, flowcharts, and UML diagrams.


House of Quality Best Practices

The House of Quality is also referred to as the House of Pain. By adopting the following best practices, you can reduce that pain. 

Well-defined and direct customer requirements: Do not assume you already know the customer’s needs and wants. Get information from them and ensure that every team member agrees to the meaning of it and how the information will be measured.

Think both quantitatively and qualitatively: The more you can measure and use data, the less you leave to subjectivity and emotion.

Be realistic: You may not always be able to deliver and design the next big thing. Take your organization’s capabilities into account to deliver what you create.

House of Quality FAQs

What is the most critical aspect of House of Quality?

The HOQ relies on the identification and maintenance of the customer’s voice. The VOC is a way to obtain and implement the customer’s requirements and needs for their products and services.

What is the conclusion of the House of Quality?

The main benefit of the HOQ is in-house quality. Proactive development is better than reactive development, manufacturing, or designing that fulfills the customer’s unarticulated needs.

Whose responsibility is quality?

The project manager is generally responsible for quality management. Some projects may have specific quality control, assurance, or expert roles.

What type of tool is primarily used in the House of Quality?

The HOQ resembles a house and is created using customer input. It is also considered a primary tool in the Quality Function Deployment and acts as a roadmap to describe the journey from idea to the final product.

Shane Drumm

Shane Drumm

Shane Drumm, holding certifications in PMP®, PMI-ACP®, CSM, and LPM, is the author behind numerous articles featured here. Hailing from County Cork, Ireland, his expertise lies in implementing Agile methodologies with geographically dispersed teams for software development projects. In his leisure, he dedicates time to web development and Ironman triathlon training. Find out more about Shane on and please reach out and connect with Shane on LinkedIn.

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