HubSpot CRM Pricing Plans & Costs Guide

For modern go-to-market teams aiming to grow, scale, close, and retain customers, a unified system is essential. HubSpot CRM consolidates customer data, sales activities, marketing efforts, and customer service on a single AI-powered engine that streamlines customer interactions and relationships. This intelligent platform transforms scattered data into a clear, actionable view of your customers by unifying structured data, live conversations, and external signals. It orchestrates workflows between humans and AI, automates governance, and seamlessly integrates with over 2,000 business applications.

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Trusted by over 278,000 global businesses, from DoorDash to eBay, HubSpot’s ecosystem connects your tools and teams to deliver results faster. This definitive guide breaks down HubSpot CRM pricing plans and costs, helping you navigate from powerful free tools to scalable premium suites. Discover the investment that turns fragmented efforts into seamless, accelerated growth.

How Much Does HubSpot CRM Cost?

HubSpot offers a scalable pricing model designed to support businesses at every stage, starting with a robust free plan and extending to feature-rich paid suites. The core HubSpot Smart CRM is included in all plans, with tiered pricing that unlocks advanced AI, customization, and administrative controls as you grow. Prices are structured per seat and typically billed annually for the best value, though monthly billing options are available.

Free ($0/month): A powerful, unlimited-time free tier perfect for startups and small businesses. It includes core features like contact & deal management, pipeline visualization, a reporting dashboard, CRM import, and access to the Breeze AI Assistant.
Starter (Starts at $15/month per seat, billed annually*): Builds on the Free plan by adding professional features like configurable permission sets, required fields, multiple currencies, and the ability to remove HubSpot branding from customer-facing tools.
Professional (Starts at $50/month per seat, billed annually): Designed for teams needing advanced data management and customization. Includes all Starter features plus duplicate management, custom reporting, calculated properties, team organization tools, and standard CRM interface configuration. Note: This plan includes 3,000 HubSpot Credits.
Enterprise (Starts at $75/month per seat, billed annually): Offers maximum power and flexibility for large organizations. Adds enterprise features like custom objects and events, field-level permissions, a sandbox test environment, sensitive data handling, and single sign-on (SSO). Note: This plan includes 5,000 HubSpot Credits.

If you are looking for a scalable project management tool to manage both internal company projects and external client projects, check out AceProject software. It is a budget-friendly choice with free and paid plans that do not charge per user.

HubSpot CRM Free Plan ($0)

The free Smart CRM plan provides essential tools to organize customer relationships at zero cost. It is a full-featured launchpad for individuals and small teams, enabling you to centralize data, visualize sales pipelines, and generate actionable reports. This tier allows you to fully experience the platform’s core value before any financial commitment.

Included in Free:

Contact Management: Centralize all lead and customer information within a single, searchable database. This unified system provides complete visibility and streamlined access to every critical detail for your team, eliminating data silos.
Deal Pipelines: Visually track sales opportunities through fully customizable stages. This clarity enables accurate revenue forecasting and effective management of your entire sales cycle, from initial contact to final close.
CRM Import: Effortlessly migrate your existing customer data using a straightforward import tool. Seamlessly transfer information from spreadsheets or other business systems into your new HubSpot CRM without technical hassle.
Breeze Assistant (Beta): Utilize built-in AI to summarize lengthy records, prepare for client meetings, and uncover actionable insights. This assistant works directly within your CRM to enhance daily productivity and inform strategic decisions.
Reporting Dashboard: Create comprehensive visual dashboards to monitor key sales and marketing performance metrics. This establishes a single, reliable source of truth for tracking progress and guiding business strategy.
Task & Activities: Log and manage all customer-related follow-ups, calls, and emails directly within contact records. This keeps your team aligned and ensures no critical action item is forgotten.
Shared Inbox: Connect email accounts into one universal inbox for your team. Collaborate on customer conversations, assign threads, and maintain context without ever leaving the CRM platform.

HubSpot CRM Starter Plan (Starts at $15/month per seat, billed annually)

For growing teams ready to scale, the Starter plan builds on the free foundation by adding key professionalization and administrative controls. Starting at $20 per seat per month (billed annually), it introduces features like data enrichment and team permissions. This tier is designed to formalize processes, ensure data integrity, and present a polished, branded experience to your customers.

Everything in Free plus:

Required Fields: Mandate the completion of essential fields on forms and within contact records. This enforces data entry standards to guarantee that critical customer information is consistently captured, improving data quality and reliability for sales and marketing insights across your team.
Permission Sets: Configure detailed user roles and granular access levels to precisely control which team members can view, edit, or delete sensitive CRM records and data. This maintains organizational security and ensures operational focus by aligning tool access with job responsibilities.
Multiple Currencies: Accurately conduct and track international business by managing deals, generating quotes, and reporting revenue in various global currencies directly within your CRM. This feature simplifies cross-border transactions and financial reporting for teams operating in multiple markets.
No HubSpot Branding: Present a fully professional, white-labeled experience to your clients and prospects by removing all HubSpot logos from shared emails, online forms, and landing pages. This strengthens your own brand presence in all customer-facing communications.
Configure User Permissions: Establish and manage detailed rules that govern data access and tool usage for each team member. This allows administrators to tailor the CRM interface and capabilities to individual roles, streamlining workflows and protecting sensitive information.
Automatically Enrich Data: Use integrated AI to instantly enhance contact and company records with verified, publicly available firmographic details like industry, company size, and social profiles. This saves significant manual research time and ensures your database is informed and actionable.

HubSpot Smart CRM Professional Plan (Starts at $50/month per seat, billed annually)

Designed for scaling teams, this tier introduces sophisticated tools for deep customization, automation, and actionable intelligence. It builds upon the Starter foundation with advanced data management, AI agents, and custom analytics to enhance team collaboration and operational efficiency for a comprehensive business view.

Everything in Starter plus:

HubSpot Credits (3,000): Receive a dedicated allocation of credits to power key marketing, sales, and service actions within the platform, such as sending emails, performing tasks with AI agents, and syncing data with external applications.
AI Customer Agent: Automatically resolve a high volume of common customer inquiries with an always-on AI support agent. This tool handles repetitive questions, freeing your team to focus on more complex and high-value customer interactions and support tickets.
Duplicate Management: Systematically identify and merge duplicate contact and company records using automated processes and AI. This is essential for maintaining a clean, accurate database, ensuring reliable reporting and effective communication without redundancy.
Standard Contact Scoring: Build and implement lead scoring models to automatically rank and prioritize prospects based on their engagement and profile data. This helps sales teams focus their efforts on the most promising, sales-ready leads.
Calculated Properties: Automate data management by creating custom properties whose values are dynamically calculated from other fields within the CRM. This eliminates manual updates and ensures data consistency for complex business logic and tracking.
Custom Reporting: Move beyond standard reports to build tailored, advanced analytics dashboards. Track nuanced metrics specific to your business processes, from detailed deal progression and pipeline health to sophisticated marketing attribution and revenue analytics.
Teams: Organize users into distinct groups or departments with specific sharing rules, permissions, and data visibility. This enables structured collaboration for larger organizations and ensures teams work efficiently within their designated scope.

HubSpot Smart CRM Enterprise Plan (Starts at $75/month per seat, billed annually)

This tier delivers maximum power, security, and flexibility for large, complex organizations. It provides advanced customization, robust governance, and sophisticated tools for managing intricate data models and large, structured teams with stringent compliance and security requirements.

Everything in Professional plus:

HubSpot Credits (5,000): Provides an elevated allocation of platform credits to support high-volume operations, enabling extensive use of automated marketing, advanced AI agents, and deep data synchronization across a large suite of integrated business applications.
Get AI Insights on CRM Index Pages: Utilize AI to automatically surface important information, flag potential issues or missing data, and generate contextual insights directly on main CRM list views for faster, more informed decision-making.
Set Custom Objects: Model unique business processes by creating entirely custom database objects beyond standard contacts and deals, such as projects, incidents, or applications, to perfectly align the CRM with specific operational workflows.
Enable Single Sign-On (SSO): Enhance security and user convenience by integrating with your company’s existing identity provider, allowing employees to log in using their centralized corporate credentials for simplified access management.
Organize Teams: Structurally group users into formal teams with specific data sharing rules, reporting hierarchies, and permission sets to enable secure, efficient collaboration across large, departmentalized organizations.
Field-Level Permissions: Apply granular, field-by-field data access controls to protect sensitive customer and business information, ensuring compliance with data governance policies by restricting visibility on specific data points within records.
Standard Sandbox Account: Safely test new configurations, customizations, and integrations in an isolated environment before deploying changes to the live production CRM, preventing operational disruptions.
Custom Events: Track and report on specific, non-standard customer actions or business milestones that are unique to your operations, enabling deeper behavioral analytics and tailored automation triggers.
Sensitive Data: Securely store, manage, and audit access to highly confidential customer information, such as financial details or personal identification, with enhanced security protocols designed for compliance with strict data protection regulations.

Conclusion

Choosing from among the right HubSpot CRM pricing plans involves carefully evaluating your business needs. Consider the various business factors to ensure your selected plan aligns with your business needs, goals, and budget. The key factors to consider are the size and state of the organization, budget constraints, features, scalability, and customization needs. Additional things to consider are support, marketing and sales, integration with other tools, analytics, and reporting.

Interested parties can use the free plan to test the features and functionality before committing to a paid plan. By aligning your choice with your business goals and priorities, you can maximize the benefits of HubSpot CRM. You can enhance your overall customer relationship management strategy with the right plan. For additional information, you can also read our Top 10 Cons & Disadvantages of Using HubSpot CRM, which provides a balanced perspective on the platform’s limitations and considerations.