Salesforce Sales Cloud Pricing Plans & Costs Guide

Salesforce Sales Cloud isn’t just a CRM—it’s the #1 AI-driven sales platform powering today’s most successful sales teams. Named a Leader in the 2025 Gartner Magic Quadrant for Sales Force Automation (SFA) platforms, Salesforce continues to set the standard for growth, efficiency, and innovation. With Sales Cloud, you can scale your team using AI agents, empower reps with actionable insights, and streamline every stage of the sales cycle—from pipeline to paycheck. Global brands like Grubhub, Spotify, IBM, and Humana already rely on Sales Cloud to win faster and smarter.

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Whether you’re nurturing leads, coaching reps, or managing revenue lifecycles, Sales Cloud provides the complete toolkit. But how much does all of this actually cost? Let’s break down Salesforce Sales Cloud pricing plans and costs.

How Much Does Salesforce Sales Cloud Cost?

Salesforce Sales Cloud offers flexible, scalable pricing to fit every stage of business growth. Whether you’re a small startup, a fast-scaling company, or an enterprise needing AI-driven automation, there’s a plan for you. All editions include a 30-day free trial, with monthly or annual billing options depending on the tier. The five Salesforce Sales Cloud pricing plans are:

Starter Suite — $25/user/month (billed monthly or annually): Ideal for small businesses looking for their first CRM. Starter Suite includes simplified setup, lead and opportunity management, and email integration. It’s a straightforward entry point that combines marketing, sales, and service essentials in one package—perfect for building customer relationships without overwhelming complexity.
Pro Suite — $100/user/month (annual billing): Best for growing teams that need more advanced tools. Pro Suite builds on Starter with forecast management, customizable reports and dashboards, plus quoting and contracting features. It’s designed to help sales teams predict revenue, close deals faster, and manage more complex workflows with better visibility.
Enterprise — $175/user/month (annual billing): Aimed at larger businesses that require flexibility and deeper insights. Enterprise includes everything in Pro Suite plus advanced pipeline management, deal insights, web API access, and conversation intelligence. With Agentforce integration, sales teams can unlock AI-driven insights to improve performance and scale operations efficiently.
Unlimited — $350/user/month (annual billing): Perfect for enterprises that want built-in AI and premium support. Unlimited includes everything from Enterprise plus predictive AI, sales engagement, conversation intelligence, a full sandbox, and the Premier Success Plan. It’s designed for organizations that need automation, scalability, and tailored support to drive consistent revenue growth.
Agentforce 1 Sales — $550/user/month (annual billing): The ultimate all-in-one sales solution for large enterprises. Agentforce 1 Sales includes everything in Unlimited plus unmetered Agentforce AI, Salesforce Spiff, Sales Planning, Sales Programs, Salesforce Maps, Tableau Next, Slack Enterprise+, and millions of Flex/Data Cloud credits. It’s built for organizations that want unified data, limitless AI, and maximum performance.

In addition to the standard pricing plans, Salesforce Sales Cloud offers various add-on features that can be integrated with any tier to enhance platform functionality. Organizations seeking complementary project management capabilities may consider AceProject, a collaborative project management solution designed to work seamlessly with Salesforce Sales Cloud while offering cost-effective pricing for teams managing projects and tasks.

Starter Suite — $25/User/Month (Billed Monthly or Annually)

Starter Suite is perfect for small businesses or startups making their first move into CRM. It provides essential tools for managing leads, accounts, and opportunities while keeping setup simple. Ideal for organizations needing a cost-effective way to organize sales data and strengthen customer relationships.

Included in Starter Suite:

Simplified Setup and Onboarding: Starter Suite streamlines the CRM launch process with guided setup and easy onboarding. Small teams without technical expertise can start using the platform quickly, reducing friction, improving adoption, and ensuring faster return on investment.
Lead, Account, Contact, and Opportunity Management: Manage core sales processes in one place. From capturing leads and tracking accounts to following opportunities through the pipeline, this feature provides a unified system that improves efficiency, transparency, and organization across the sales cycle.
Email Integration: Seamlessly connect email tools like Outlook or Gmail to Salesforce. Track communication history, log messages automatically, and keep conversations organized. This ensures reps never lose context, maintain consistent follow-up, and build stronger client relationships.

Pro Suite — $100/User/Month (Billed Annually)

Pro Suite is built for growing teams needing more advanced sales and service capabilities. It extends beyond the basics with forecasting, customizable analytics, and quoting features. Perfect for organizations scaling their pipeline, it offers the structure to manage complexity and optimize team performance.

Everything in Starter Suite plus:

Forecast Management: Pro Suite delivers accurate revenue predictions with customizable forecasting tools. Managers can monitor pipeline health, assess team performance, and proactively address risks. This helps organizations stay on target, improve sales predictability, and plan with greater confidence.
Customizable Reports and Dashboards: Build tailored reports and real-time dashboards to track sales metrics and KPIs. These insights give leadership visibility into performance trends, while empowering teams to explore data visualization options that support smarter decisions and growth strategies.
Quoting and Contracting: Generate accurate quotes and contracts directly in Salesforce. Automating these processes reduces administrative effort, accelerates deal cycles, and ensures consistency. Reps can close deals faster while improving customer trust through professional, error-free documents.

Enterprise — $175/User/Month (Billed Annually)

Enterprise is tailored for medium-to-large businesses needing flexibility and deep customization. It expands Pro Suite with advanced pipeline tools, conversation intelligence, and Agentforce AI. Designed for scaling operations, it provides the insights and automation required to manage complex workflows and drive consistent revenue growth.

Everything in Pro Suite plus:

Advanced Pipeline Management & Deal Insights: Gain real-time visibility into pipeline health and deal progress. Intelligent insights highlight risks, prioritize opportunities, and improve forecast accuracy. This helps sales leaders manage resources efficiently and empower reps to close high-value deals faster.
Conversation Intelligence: Automatically capture and analyze sales calls and meetings. Identify buyer concerns, competitive mentions, and rep performance trends. These insights improve coaching, help tailor outreach, and provide visibility into customer needs across the team.
Agentforce Integration: Use AI-powered Agentforce to support sales reps with automated insights, recommendations, and task management. This reduces manual effort, improves consistency, and ensures teams can focus on building relationships and closing deals.

Unlimited — $350/User/Month (Billed Annually)

Unlimited is designed for enterprises that demand advanced automation, AI-driven insights, and premium support. It builds on Enterprise with predictive AI, advanced sales engagement, and developer resources. Best for large organizations, it combines power and scalability to help sales teams close deals with unmatched speed and efficiency.

Everything in Enterprise plus:

Predictive AI: Leverage Salesforce AI to forecast outcomes, score leads, and recommend next steps. Predictive AI empowers reps to prioritize valuable opportunities, reduce wasted effort, and accelerate deal conversions with confidence.
Conversation Intelligence and Sales Engagement: Capture, analyze, and act on customer interactions with conversation intelligence. Pair it with sales engagement tools that automate outreach, create cadences, and recommend actions. Together, these features improve efficiency, personalization, and buyer engagement.
Premier Success Plan and Full Sandbox: Access Salesforce’s highest support tier plus a full sandbox environment for development and testing. Organizations can safely customize, experiment, and deploy changes without disrupting live operations, ensuring stability and continuous improvement.

Agentforce 1 Sales — $550/User/Month (Billed Annually)

Agentforce 1 Sales is Salesforce’s ultimate all-in-one solution, designed for enterprises that want unlimited AI, unified data, and enterprise-grade productivity tools. It builds on Unlimited with unmetered Agentforce usage, advanced planning tools, and massive data credits—making it the definitive growth platform for large-scale organizations.

Everything in Unlimited plus:

Unmetered Agentforce Usage for Employees: Provide every employee with unlimited access to Agentforce AI. Teams can automate tasks, analyze data, and receive real-time recommendations at scale, maximizing productivity and consistency across the organization.
Advanced Productivity Suite: Gain Salesforce Spiff, Sales Planning, Sales Programs, Salesforce Maps, Tableau Next, and Slack Enterprise+. Together, these tools support territory optimization, compensation management, advanced analytics, and team collaboration in one integrated ecosystem.
Data and Flex Credits: Includes 1 million Flex Credits and 2.5 million Data Cloud Credits annually. These credits expand capacity for customization, analytics, and data usage—giving enterprises the flexibility to scale their CRM as operations grow.

Conclusion

Salesforce Sales Cloud offers a clear, tiered pricing structure that can meet the needs of businesses at every stage of growth. From small startups using the Starter Suite to global enterprises leveraging Agentforce 1 Sales, each plan provides the tools, AI capabilities, and integrations needed to streamline sales and boost revenue. With flexible billing options, powerful add-ons, and a 30-day free trial, Salesforce makes it easy to test and scale without unnecessary risk.

The key is choosing the edition that aligns with your sales strategy, team size, and long-term growth goals. However, choosing the right edition goes beyond just comparing price tags—it’s about weighing strengths against trade-offs. To help you make a well-rounded decision, we’ve broken down the advantages and drawbacks of each option. Explore our Salesforce Sales Cloud Pros and Cons article for deeper clarity.