Wave Pricing Plans & Costs Guide

Wave is an all-in-one financial management platform built for small business owners, freelancers, and entrepreneurs who want professional tools without the heavy price tag. The software brings together free invoicing, accounting, expense tracking, receipt scanning, and reporting features in one easy-to-use dashboard. With Wave, you can send polished invoices, monitor cash flow in real time, track payments, and connect your bank accounts for automated reconciliation.

Table of Contents

The platform also provides built-in insights to help you understand profitability and stay on top of tax season without hiring a full-time accountant. For businesses that need more, Wave offers optional paid add-ons like secure online payments, payroll services, and access to financial advisors. The result is a simple yet powerful ecosystem that makes managing money less stressful and more efficient—giving small business owners the clarity they need to focus on growth instead of getting buried in spreadsheets.

For businesses seeking a project management solution to enhance their small business operations, consider AceProject. This cost-effective project management platform offers flexible pricing that is not dependent on user count.

How Much Does Wave Cost?

Wave keeps its pricing straightforward, giving small business owners access to powerful accounting tools without the heavy monthly fees. The Starter plan covers essentials for free, while Pro unlocks automation and advanced features at a low flat rate. Add-ons like Payroll and Receipts make it easy to scale when needed. You only pay for what you use, keeping costs predictable and affordable compared to most competitors.

Starter Plan (Free): Perfect for freelancers, side hustlers, and new small business owners who need professional invoicing and basic accounting without monthly fees. Send unlimited invoices, estimates, vendor bills, and bookkeeping records at no monthly cost.
Ideal if you’re just starting out or have simple financial needs.
Pro Plan – $19 USD/month (or US$190/year): Built for growing businesses and established entrepreneurs who want to save time with automation and project a more professional image. Perfect for business owners who process regular payments, need automated bookkeeping features, and want to reduce manual data entry.

Wave offers two key add-ons to enhance your experience. The Receipts Add-on is available for Starter plan users at $8 per month or $72 per year (US), though Pro customers receive this feature automatically as part of their plan. For businesses needing payroll management, the Payroll Add-On provides comprehensive payroll tools with a base cost of $40 per month (US) plus an additional $6 for each active employee or contractor you need to pay.

Wave Advisors Pricing

If you want more than just software, Wave Advisors gives you personalized, hands-on support from trained in-house bookkeepers and accounting coaches. This service is designed for business owners who want expert help setting up, managing, or improving their books.

Bookkeeping Support – Starting at $149/month (USD, billed annually): Ideal for busy entrepreneurs and growing businesses who want to completely outsource their bookkeeping to professionals. Perfect for business owners who lack accounting experience, are too busy to manage their own books, or want the peace of mind that comes with expert oversight.
Accounting Coaching – Starting at $229 one-time fee (USD): Perfect for DIY business owners and those transitioning between accounting systems. Ideal for entrepreneurs who want to learn proper bookkeeping techniques, business owners switching from spreadsheets or other software, or anyone who prefers to manage their own finances but needs expert guidance to get started.

Wave Advisors packages are flexible, with no long-term contracts required, so you can book help when you need it.

Wave Starter Plan (Free)

Just starting your business or need the essentials without the overhead? The Starter Plan is built for freelancers, side hustlers, and small businesses who want reliable tools at no monthly cost. It covers unlimited invoicing, bookkeeping, and estimates while giving you the flexibility to accept payments online. You also get mobile invoicing, a cash flow dashboard, and customer management features that help you stay organized. Best of all—it’s completely free to use.

Unlimited Estimates, Invoices, Bills, and Bookkeeping Records: Create as many professional invoices and estimates as you need, log expenses, and track bills in one place without worrying about limits or hidden charges. It’s designed to support your growth without forcing you into upgrades.
Accept Online Payments: Enable clients to pay you directly by card. Processing fees are 2.9% + $0.60 per Visa, Mastercard, or Discover transaction, and 3.4% + $0.60 for American Express. You only pay per transaction, keeping costs predictable.
Invoice On-The-Go With The Mobile App: Send invoices, track payments, and manage clients anywhere using Wave’s mobile app. This ensures you never miss billing opportunities and can keep your cash flow moving—even when you’re away from your desk.
Manage Cash Flow And Customers In One Dashboard: Monitor who owes you, track upcoming payments, and see your financial health in a clear, unified dashboard. This allows you to make better business decisions and stay on top of your money at all times.

Wave Pro Plan ($19 USD/month or US$190/year)

Ready to look professional, save hours, and gain more control over your money? The Pro Plan upgrades your toolkit with automation, advanced features, and discounted payment fees. At just $190/year, it’s designed for businesses that want to streamline bookkeeping, automate tedious tasks, and project a polished image with less manual effort. It bundles time-saving tools like receipt scanning, transaction auto-imports, and payment reminders into one cost-effective package.

Discounted Online Payment Rates: With Pro, your first 10 monthly transactions are processed at 2.9% + $0 for Visa, Mastercard, Discover, and 3.4% + $0 for Amex. That means no extra fixed fee, helping you save on payment costs immediately.
Auto-Import Bank Transactions: Connect your bank accounts and let Wave automatically pull in your transactions. This saves hours of manual data entry, ensures your books are always up to date, and reduces errors in your records.
Auto-Merge And Categorize Bank Transactions: The software intelligently merges duplicate transactions and auto-categorizes expenses, so you spend less time organizing data. This reduces bookkeeping headaches and gives you more accurate insights into your financial performance.
Unlimited Receipt Scanning And Expense Tracking: Digitally capture, upload, and store receipts in seconds. Pro automatically matches them to transactions, ensuring accurate expense tracking and stress-free recordkeeping when tax season rolls around.
Automated Late Payment Reminders: Set up reminders to automatically nudge customers who fall behind on invoices. This reduces awkward conversations, accelerates cash collection, and improves your overall cash flow without requiring you to chase down every client.

Wave Advisors Plans

Need more than just software? Wave Advisors gives you expert guidance from certified, in-house bookkeepers and accounting coaches. Perfect for business owners who want a human touch, these plans deliver professional help with setup, bookkeeping, and coaching. With flexible packages, you get personalized support to ensure your finances stay organized, accurate, and tax-ready—without needing to hire a full-time accountant. Advisors provide peace of mind so you can focus on running your business.

Bookkeeping Support – Starting At $149/Month (USD): Work with a dedicated North American bookkeeper who handles transaction categorization, account reconciliation, and monthly reviews. Includes Pro Plan upgrade, giving you access to advanced features while your advisor keeps your books accurate and compliant.
Accounting Coaching – Starting At $229 One-Time (USD): Get live 1:1 coaching tailored to your business, plus 30 days of unlimited email access for follow-up. Perfect for learning bookkeeping basics, migrating from other software, and gaining confidence to manage your finances independently.

Conclusion

Wave proves that professional financial management doesn’t have to come with steep costs or complicated systems. By offering a truly free Starter plan, a value-packed Pro upgrade, and the option of dedicated advisory support, Wave gives business owners control and flexibility at every stage of growth. You can start lean, build systems that scale, and only pay for features when they genuinely add value. Unlike traditional software that locks you into expensive tiers or unnecessary tools, Wave lets you stay lean and focused while still looking professional and organized.

The availability of in-house experts through Wave Advisors also bridges the gap between software and human support, giving you peace of mind when bookkeeping gets overwhelming. Whether you’re freelancing, running a growing business, or need specialized help, Wave keeps your financial foundation solid without draining resources. It’s a platform built to grow with you, not against you.